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Axe: Jumpman

Advertising Agency: BBH, Singapore
Creative Director : Steve Elrick
Creatives: Paul Downs, Dave Thackray
Director: Luis Gerard
Agency TV Producer: Daphne Ng
Business Director: David Webster
Account Manager: Emah Zaini
Account Executive: Alexandra Moore
Production House: Lime Production
Post Production: Finito Films
Music composition: A-Bomb Music
Sound Design / Full Mix: The Gunnery

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14 comments

Vingy's picture
Vingy
474 pencils

Love this, i like how they keep using the same concept but always in a new and fresh way

sirvan's picture
sirvan
29870 pencils

Best axe ad in a long time.

+++

"I love some things, and don't love some other things."

Guile's picture
Guile
95 pencils

This is great! Despite being based on the old concept of "deodorant gets you laid", it is funny and done superbly. Top visuals and sound.

AdBuzzer's picture
AdBuzzer
1168 pencils

I wouldn't call it fresh by any means. Actually it's pretty boring and lame. Where is Axe's rapacity and provocativeness??

meghnab's picture
meghnab
4 pencils

nice one....

atb2005's picture
atb2005
13567 pencils

AdBuzzer is right. This is neither fresh nor the best Axe ad in a long time. It's pretty lame and tame.

sirvan's picture
sirvan
29870 pencils

Is it "up there" with the best work from the past? No. Is it better than the absolute crap they've done for the last 2 years? Absolutely.

+++

"I love some things, and don't love some other things."

Brainsugar's picture
Brainsugar
1586 pencils

I love that.

Magood's picture
Magood
125 pencils

Agree with AdBuzzer: Lame...

yoguismen's picture
yoguismen
6 pencils

bien... ;)

Boxey's picture
Boxey
8885 pencils

I like it. Definitely a different feel for Axe, but not a bad spoof.

tebbear's picture
tebbear
59 pencils

great!

Temple's picture
Temple
10249 pencils

Feels like a leftover from BBH London.

Glut's picture
Glut
3947 pencils

what´s so good? very bad for me

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