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Axe: End of the world

Axe "End of the world" Party, the best plan for your last night on earth.

Advertising Agency: Ponce, Buenos Aires, Argentina
Creative Directors: Analía Rios, Ricardo Armentano, Joaquín Cubría
Art Directors: Ignacio Pérez De Muro, Pedro Losada, Juan Manuel Blasco
Copywriters: Nicolás Chanseaud, Nicolás Zarlenga
Director: Maureen Hufnagel.
Published: November, 2011

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4 comments

andylefty's picture
andylefty
4533 pencils

Cab driver didn't get the memo. It's alright. Some much better axe ads though.

jponino's picture
jponino
601 pencils

i'm glad they finally understand that it's kindda boring or déjà-vu to have a axe pub showing dummy girls loving the smell of a very ugly guy, but on the other side, this is based on a fake event : the end of the world (referinf the 2012 i guess). I mean, is the message " if it's the end of the world, than the only think you should care about is to put axe to get laid with girls???"
what about his dog lmao!!

stickynotes's picture
stickynotes
1058 pencils

Interesting.. The weather man who loves to strip on his last day is funny. The old guy in the swimming pool is just sad.
I would like to know more about the campaign and what's happening on other channels.

kleenex's picture
kleenex
27864 pencils

This ad is waste of the budget.

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