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autoTRADER.ca: The better way to buy and sell cars,

autoTRADER.ca is the most effective way to buy or sell a used car. People who don't know about it would need to go to pretty extreme lengths in order to get the same results. This campaign dramatizes the lengths that buyers and sellers go to – whether it's breaking into a complete stranger's car to solicit an owner review, or robbing a bank to get the most exposure for a used car – to illustrate beyond a doubt that autoTRADER.ca is the better way to buy and sell cars.

Advertising Agency: DDB, Toronto, Canada
Creative Directors: Denise Rossetto, Todd Mackie
Associate Creative Directors: Paul Riss, Rob Sturch
Copywriters: Rob Sturch, Kelly Zettel, Rich Cooper
Art Director: Paul Riss
Agency Producer: Andrew Schulze
SVP / Business Unit Director: Michael Davidson
Account Director: Peter Brough
Account Supervisor: Carly Sutherland
Account Coordinator: Lindy Scott
Strategy: Tony Johnstone
SVP of Strategic Planning
Strategist: Kevin McHugh
Media Company: Ocean Media
Production Company: Partners Film
Executive Producer: Aerin Barnes
Director: Michael Downing
Director of Photography / Cinematographer: John Houtman
Producer: Shannon Barnes
Editorial / Post-Production Company: PosterBoy Edit
Editorial Executive Producer: Michelle Lee
Editor: Griff Henderson
Assistant Editor: Danica Pardo
Colourist: Wade Odlum
Music, Sound Design and Mixing: Grayson Matthews
Casting Agency: Platform Studios
VFX / Animation Co: Township & Company

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5 comments

iwannatalktosamson's picture
iwannatalktosamson
697 pencils

Funny concept

Meredith Singh's picture
Meredith Singh
392 pencils

Funny concept. Dragged down by the hard sell.

Also, "The better way to... " is copywriting at its laziest. You'd think one of the three writers could have crafted something a bit better.

daviddavid's picture
daviddavid
1022 pencils

totally agree with you. It is just funny but it could be better.

stickynotes's picture
stickynotes
1058 pencils

very funny!

kleenex's picture
kleenex
25436 pencils

hahahahahaha....

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