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Autobell: Homecoming Queen

The advertising targets “frequent car washers,” who tend to be older (35 – 64, $70K+ household income) and want a quality wash with interior cleaning. Younger drivers, by contrast, favor low-cost, no-frills or DIY car washes.

Advertising Agency: BooneOakley, Charlotte, U.S.A.
Creative Director: David Oakley
Art Director: Curtis Petraglia
Copywriter: Colin Quinn
Agency Prod.: Laura George
Prod. co.: Boulevard Films, Charlotte
Dir./D.P.: Mark Claywell
Exec Prod.: Billy Patete
Prod.: Angela Street
Post/Color Correct: Edit at Joe’s, Charlotte
Editor: Michael Wilfong
FX: Byron Nash
Prod.: Joe Murray
Telecine Artist: Clark Bierbaum
Sound: 26” Productions, Charlotte
Engineer: Mike Lee
VO Record: John Lotas Productions, New York
Engineer: Jim Kennelly
Published: August 2013

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2 comments

kleenex's picture
kleenex
27230 pencils

this ad is silly and not in a good way..

aridnom's picture
aridnom
54 pencils

stupid

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