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Australian Writers and Art Directors Association: The importance of awards in advertising

Director/Writer: Jim Hosking
Production Company: Revolver
Executive Producers: Michael Ritchie (Revolver), Shawn Lacy (Biscuit Filmworks USA), Colleen O’Donnell (Biscuit Filmworks USA)
Line Producer: Laure Stevens
Director of Photography: Mårten Tedin
Production Designer: Mark Benson
Stylist: Pamela Encardona
Editor: Mark Burnett, The Editors

33 comments

Guest's picture
Guest

disgusting

TRICKY's picture
TRICKY
3950 pencils

Image and video hosting by TinyPic

"just commenting to gather points i love free drinks"
http://adsoftheworld.com/forum/dungeon/truly_from_the_heart

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture
Guest

For me its more like this: "We havent won any awards so we made this video."

Guest's picture
Guest

bloody racists

Guest's picture
Guest

what a waste of fucking time. It just got worse...then worse...then abysmal

Guest's picture
Guest

one clear message...advertising is a business for gays

Guest's picture
Guest

Yeah yeah, blabla, we're all so politically correct.
This is good and you have to admit it.

Guest's picture
Guest

don't get it..what was your purpose? it doesn't matter if you win advertising awards? do you like gay people? really didn't get the idea.

corndogfuneral's picture
corndogfuneral
1053 pencils

About 3 minutes too long.

Guest's picture
Guest

This is stupid....nunca vi nada tao estupido e sem interesse . C'est une grosse M...!!!!! 0/10

jszczepaniak's picture
jszczepaniak
30 pencils

You guys are ridiculous. This is hilarious! It's not suggesting everyone in advertising is gay. It's not saying anything about gay people. It's making a statement about how obnoxious it is for people to think that awards do all that much for you. They show how these strange people don't become any more glamorous after having won awards. The point is made, and made well. If you think awards are going to do anything for you other than maybe allowing you to charge a bit more for your services then you are sorely mistaken.

This seems almost like an SNL sketch. I like it.

corndogfuneral's picture
corndogfuneral
1053 pencils

I would agree with your statement about the message it's trying to convey. And I get their point in the first minute. Unfortunately it's almost 4 minutes long. It becomes gratuitous and pretty stupid at times.

Guest's picture
Guest

100% true.

Guest's picture
Guest

This IS GREAT!!!!!!
Best thing I've seen in years.

Guest's picture
Guest

very funny! well done! its 2nd degree and ironic. cool.

Guest's picture
Guest

WTF?! this is great!!!

casualtyofdesign's picture
casualtyofdesign
108 pencils

Pretty freegin stupid, but I will admit I laughed at certain parts... only I don't know why!

Michael "Mr. Echo" Roberson
http://www.casualtyofdesign.com

Guest's picture
Guest

*cringe*

Chris's picture
Chris
1987 pencils

the bong was definatley passed around in that creative meeting.

Guest's picture
Guest

I don't know if it good or not. I couldn't be bothered getting to the end.

Guest's picture
Guest

racist and a heap of crap

Guest's picture
Guest

I loled.

Julian's picture
Julian
40 pencils

No awards here then

It's only advertising, nobody died.

NastyJester's picture
NastyJester
744 pencils

It makes me want to fall to my knees and weep. Weep for the death of humour.

Davosk's picture
Davosk
4815 pencils

Yep, advertising is full of wankers alright.

I'm confused. Australian writers and art directors assoc.??? / USA produced???

Black Fauns's picture
Black Fauns
137 pencils

An absolutely brilliant start, rapidly loosing interest in the middle and a terrible, terrible finish. Looked really cool though.

Guest's picture
Guest

There is no argument. If you want to say something, you must hava something to say. Not the case. Just racist jokes. Really stupid.

Boccioni's picture
Boccioni
149 pencils

This is another ADBUSTER spoof. This is weak and thoughtless. If you want to be weird and original learn from the best research the film works of Jodorowsky.

gmint7's picture
gmint7
2685 pencils

:::J:::
I don't get it?

:::J:::

pindaro's picture
pindaro
526 pencils

I've seen stupid ads before, but this... this is in a league of it's own.

gmint7's picture
gmint7
2685 pencils

:::J:::
haha!

:::J:::

Guest's picture
Guest

Why? Whats the point. What a waste of film.

Wordnerd's picture
Wordnerd
6660 pencils

What the hell was that?! you know there are things so bad they're good. This is so bad it's bad again. i'm feeling embarassed by just watching it!

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