Australia tourism: Where the bloody hell are you?
Apparently both Canada and the US has complained about the tagline of this campaign. Obviously some people didn't get it. It's a highly self ironic line. When we refer to Australia in the northern hemisphere, we usually use strong terms describing how far Australia is. Now the tables have been turned. Australians are saying Europe and the US is the one that is far. I think the tagline is a great contrast to the beautiful imagery.