00:00
NewerOlder

Audi: Urban carving

Advertising Agency: Kempertrautmann, Hamburg, Germany
Creative Directors: Frank Bannöhr
Art Director: Frank Bannöhr
Copywriter: Willy Kaussen
Producers: Simona Daniel, Johnnie Frankel
Line Producer: Jannik Endemann
Production Company: Markenfilm (Hamburg) / Rattling Stick (London)
Director: Daniel Kleinman
DoP: Paul Cameron
Editor: Adam Spivey
Post Production: Framestore, London
Sound: Audioforce, Berlin
Aired: January 2009

Related videos by Shutterstock

28 comments

Guest's picture
Guest

nice.
Seems SF is an endless possibility for creation.
Mike

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Try making left turns down Market Street and tell me about "endless possibility!" Hahaha! (I hope they've fixed that problem by now...)

Pretty neat spot.
I love when my home town is prominently featured in a commercial or film. And there are SO many of them!!

iT-iS-i's picture
iT-iS-i
1721 pencils

very nice, just not sure with the blades cutting through the asphalt like ice though.

:: Choose your words wisely or I'll stab you with a point of view ::

:: Put your ears against the ground so i can walk over what you heard::

amin24e's picture
amin24e
127 pencils

very coool
Spark of creativity | http://felket.blogspot.com/

short shorts's picture
short shorts
109 pencils

Very cool, indeed.

Finally, a car ad that doesn't feel like a card ad. And the fact that the car wasn't shown until past the 40-second mark is a breath of fresh air.

http://shortshorts.tumblr.com/

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

You wanna know a car ad that didn't feel like a car ad and they didn't even show the car AT ALL the entire length of the spot?

Jeep.

1994.

Cannes. Grand Prix.

Nuff said.

Guest's picture
Guest

Great ad.

milacamila's picture
milacamila
13 pencils

awesome

NastyJester's picture
NastyJester
744 pencils

I'm afraid you're all very, very wrong.

Guest's picture
Guest

so don't. =)

I'm sure it's good. There is no such feeling as skiing. I know it!

Guest's picture
Guest

buenisimo

Mantufayo's picture
Mantufayo
580 pencils

Cool!!! quiero uno de esos.

Zulo's picture
Zulo
62 pencils

Wow.

miko1aj's picture
miko1aj
3097 pencils

great one.

creativeflagg's picture
creativeflagg
48 pencils

I like it.
For a second there I thought the olympics were coming to SF

kfez's picture
kfez
31 pencils

10!

Guest's picture
Guest

Very nice.

kunalgaur's picture
kunalgaur
6 pencils

Superbolhasamaro!

floydeepurple's picture
floydeepurple
349 pencils

Brilliant. But the music in the last frame(when the Audi logo appears) was uncalled for. It really breaks the spell. Otherwise, pretty neat job.

NastyJester's picture
NastyJester
744 pencils

I must be fucking missing something here. I quite like the photography, but can somebody please tell me why this idea is so wundervoll?

miko1aj's picture
miko1aj
3097 pencils

did You ever skied?

NastyJester's picture
NastyJester
744 pencils

You've got more chance of catching me strapped butt-naked to a bucking bronco than seeing me freezing my tits off, balls-deep in snow, on a couple of polished planks of wood. So if this car makes it feel like you're skiing, maybe that's why I'm not feeling the love. But then if I'M not feeling it, what about the other like-minded, non-skiing folk?

miko1aj's picture
miko1aj
3097 pencils

Forget 'bout the freeze; You should try to slide down any slope and then realize what You've been missing. As to the non-skiing folks – I think there's not so much of them, and not so much of those "not so much" will be indifferent to this picture. This is about dynamic ride which you can feel as if You had not any shell of carriage.

mattlittlegym's picture
mattlittlegym
342 pencils

nice.

kgeiger's picture
kgeiger
7012 pencils

Nice. Very nice.

Guest's picture
Guest

This one fucking good audi ad! The last part is really nice and cool!

sirvan's picture
sirvan
29870 pencils

bueno

+++

"I love some things, and don't love some other things."

louie_wang's picture
louie_wang
160 pencils

very cool!

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments