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Urban carving

Published/Aired: 
January 2009
Description: 

Editor: Adam Spivey

Advertising Agency: Kempertrautmann, Hamburg, Germany
Creative Directors: Frank Bannöhr
Art Director: Frank Bannöhr
Copywriter: Willy Kaussen
Producers: Simona Daniel, Johnnie Frankel
Line Producer: Jannik Endemann
Production Company: Markenfilm (Hamburg) / Rattling Stick (London)
Director: Daniel Kleinman
DoP: Paul Cameron
Post Production: Framestore, London
Sound: Audioforce, Berlin

Comments (28)

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Highest Rated

louie_wang's picture
louie_wang
Activity Score 160

very cool!

Guest's picture
Guest

nice.
Seems SF is an endless possibility for creation.
Mike

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Try making left turns down Market Street and tell me about "endless possibility!" Hahaha! (I hope they've fixed that problem by now...)

Pretty neat spot.
I love when my home town is prominently featured in a commercial or film. And there are SO many of them!!

iT-iS-i's picture
iT-iS-i
Activity Score 1721

very nice, just not sure with the blades cutting through the asphalt like ice though.

:: Choose your words wisely or I'll stab you with a point of view ::

:: Put your ears against the ground so i can walk over what you heard::

amin24e's picture
amin24e
Activity Score 127

very coool
Spark of creativity | http://felket.blogspot.com/

short shorts's picture
short shorts
Activity Score 109

Very cool, indeed.

Finally, a car ad that doesn't feel like a card ad. And the fact that the car wasn't shown until past the 40-second mark is a breath of fresh air.

http://shortshorts.tumblr.com/

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

You wanna know a car ad that didn't feel like a car ad and they didn't even show the car AT ALL the entire length of the spot?

Jeep.

1994.

Cannes. Grand Prix.

Nuff said.

Guest's picture
Guest

Great ad.

milacamila's picture
milacamila
Activity Score 13

awesome

NastyJester's picture
NastyJester
Activity Score 740

I'm afraid you're all very, very wrong.

Guest's picture
Guest

so don't. =)

I'm sure it's good. There is no such feeling as skiing. I know it!

Guest's picture
Guest

buenisimo

Mantufayo's picture
Mantufayo
Activity Score 580

Cool!!! quiero uno de esos.

Zulo's picture
Zulo
Activity Score 62

Wow.

miko1aj's picture
miko1aj
Activity Score 3086

great one.

creativeflagg's picture
creativeflagg
Activity Score 48

I like it.
For a second there I thought the olympics were coming to SF

kfez's picture
kfez
Activity Score 31

10!

Guest's picture
Guest

Very nice.

kunalgaur's picture
kunalgaur
Activity Score 6

Superbolhasamaro!

floydeepurple's picture
floydeepurple
Activity Score 349

Brilliant. But the music in the last frame(when the Audi logo appears) was uncalled for. It really breaks the spell. Otherwise, pretty neat job.

NastyJester's picture
NastyJester
Activity Score 740

I must be fucking missing something here. I quite like the photography, but can somebody please tell me why this idea is so wundervoll?

miko1aj's picture
miko1aj
Activity Score 3086

did You ever skied?

NastyJester's picture
NastyJester
Activity Score 740

You've got more chance of catching me strapped butt-naked to a bucking bronco than seeing me freezing my tits off, balls-deep in snow, on a couple of polished planks of wood. So if this car makes it feel like you're skiing, maybe that's why I'm not feeling the love. But then if I'M not feeling it, what about the other like-minded, non-skiing folk?

miko1aj's picture
miko1aj
Activity Score 3086

Forget 'bout the freeze; You should try to slide down any slope and then realize what You've been missing. As to the non-skiing folks – I think there's not so much of them, and not so much of those "not so much" will be indifferent to this picture. This is about dynamic ride which you can feel as if You had not any shell of carriage.

mattlittlegym's picture
mattlittlegym
Activity Score 342

nice.

kgeiger's picture
kgeiger
Activity Score 7287

Nice. Very nice.

Guest's picture
Guest

This one fucking good audi ad! The last part is really nice and cool!

sirvan's picture
sirvan
Activity Score 29860

bueno

+++

"I love some things, and don't love some other things."

louie_wang's picture
louie_wang
Activity Score 160

very cool!

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