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Audi: Snap

The picturesque 40-second advertisement was filmed in Iceland, where the rugged terrain and extreme climate allowed the A6 to perfectly showcase the benefits of its cutting-edge technologies. The film captures rain sensors operating the wipers; headlights automatically switching on as it turns dark; lane assist technology guiding the vehicle within the boundaries of its lane; a thermal imaging night-vision system detecting pedestrians in the dark; and auto dimming in the rear-view mirror when another vehicle's headlights are detected. All the while, the A6's speedy "decision making" process is dramatized by a finger-clicking motif, a soundtrack which illustrates the thousands of split-second decisions the vehicle is constantly making to assist its driver. The film carries an equally sharp end line: Quick to react.

Advertising Agency: BBH, UK
Creative Directors: Nick Kidney, Kevin Stark
Creatives: Gary Arnold, Neil Ritchie
Producer: Matthew Towell
Team Manager: Melissa Moffit
Team Director: Simon Coles
Strategy Director: Neil Godber
Production Company: B-Reel
Director: Filip Tellander
Executive Producer: Philippa Allen
Producer: Ben Mann
DoP: Fredrik Bäckar
Post Production: The Mill
Editor / Editing House: Final Cut
Sound: Factory Studios

11 comments

Sophie Campbel's picture
Sophie Campbel
164 pencils

wonderful film

Ava Spears's picture
Ava Spears
144 pencils

great film

Ryan Breat's picture
Ryan Breat
112 pencils

very good film

ItMatters's picture
ItMatters
2171 pencils

Filmed beautifully (.)

Temple's picture
Temple
10746 pencils

I find nothing special about this. To be honest, it makes BBH look like your average agency.

andylefty's picture
andylefty
4539 pencils

Stunning. Sin city like.

kleenex's picture
kleenex
33712 pencils

nicely shot.

kgeiger's picture
kgeiger
7173 pencils

Click

Hadrons's picture
Hadrons
5991 pencils

Love the finger-clicking motif, impressive looking car as for the spot - well, it has a good potential.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

ivanm16's picture
ivanm16
385 pencils

Nice film. Idea is just good.

Nike Diesel's picture
Nike Diesel
13389 pencils

The finger snaps was kinda nice and interesting.

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