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Agency: 
Published/Aired: 
June 2012
Description: 

The picturesque 40-second advertisement was filmed in Iceland, where the rugged terrain and extreme climate allowed the A6 to perfectly showcase the benefits of its cutting-edge technologies. The film captures rain sensors operating the wipers; headlights automatically switching on as it turns dark; lane assist technology guiding the vehicle within the boundaries of its lane; a thermal imaging night-vision system detecting pedestrians in the dark; and auto dimming in the rear-view mirror when another vehicle's headlights are detected. All the while, the A6's speedy "decision making" process is dramatized by a finger-clicking motif, a soundtrack which illustrates the thousands of split-second decisions the vehicle is constantly making to assist its driver. The film carries an equally sharp end line: Quick to react.

Advertising Agency: BBH, UK
Creative Directors: Nick Kidney, Kevin Stark
Creatives: Gary Arnold, Neil Ritchie
Producer: Matthew Towell
Team Manager: Melissa Moffit
Team Director: Simon Coles
Strategy Director: Neil Godber
Production Company: B-Reel
Director: Filip Tellander
Executive Producer: Philippa Allen
Producer: Ben Mann
DoP: Fredrik Bäckar
Post Production: The Mill
Editor / Editing House: Final Cut
Sound: Factory Studios

Comments (11)

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Highest Rated

Nike Diesel's picture
Nike Diesel
Activity Score 13630

The finger snaps was kinda nice and interesting.

Sophie Campbel's picture
Sophie Campbel
Activity Score 164

wonderful film

Ava Spears's picture
Ava Spears
Activity Score 144

great film

Ryan Breat's picture
Ryan Breat
Activity Score 112

very good film

ItMatters's picture
ItMatters
Activity Score 2167

Filmed beautifully (.)

Temple's picture
Temple
Activity Score 11337

I find nothing special about this. To be honest, it makes BBH look like your average agency.

andylefty's picture
andylefty
Activity Score 4535

Stunning. Sin city like.

kleenex's picture
kleenex
Activity Score 44681

nicely shot.

kgeiger's picture
kgeiger
Activity Score 7311

Click

Hadrons's picture
Hadrons
Activity Score 6017

Love the finger-clicking motif, impressive looking car as for the spot - well, it has a good potential.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

ivanm16's picture
ivanm16
Activity Score 387

Nice film. Idea is just good.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

The finger snaps was kinda nice and interesting.

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