Ads of the World is a commercial advertising archive and community showcasing the best and most interesting creative work worldwide. More
New service from AotW: Ads of the World Research with over 2 million ads.
Subscribe
Audi R8: The slowest car we've ever built
Problems viewing videos?
youtube.com
Advertising Agency: BBH London, UK
Delicious
Digg
Reddit
Comments
Btw, here is the press campaign:
http://adsoftheworld.com/media/print/audi_r8_replace_humans
http://adsoftheworld.com/media/print/audi_r8_humans_are_painfully_slow
http://adsoftheworld.com/media/print/audi_r8_mass_production
"The slowest car we've ever built" is totally wrong for me. I know what they wanted to say but this just states R8 is the slowest AUDI car. The line should be translated better...
See, you're an idiot.
The entire commercial is filmed in a way illustrating one benefit of the Audi R8, the fact that it's handmade. The slow tempo music and art direction further reinforces this.
Just one look at the R8 and you know it's a fast car. Park it on the side of the street and I bet you if you ask anyone "Without having driven this car, do you think it would be fast?" Guaranteed almost everyone will say, yes.
I think this is a smart, tight ad. When every other sports car manufacturer claims their "X" is the fastest, Audi has taken advantage of another one of their attributes - building high-quality cars - and made it the focal point of their ad.
Bravo. Tight ad, tight line, tight idea.
elmikel - I'd like to supersize my fries, please.
you're a SUPER IDIOT COPY_CAN in that case, my friend.
I DO understand the message, of course it says it's handmade. I just wanted to stress its bad translation.
I'm not gonna argue with you, eat your fries in peace.
Keep up that nasty tone and I'll ask to speak with your manager, fryboy.
oh, now I see, you must be that funny one!
elmikel, you do an amazing impression of a bad client.
i agree with elmikel, the line isn't good, they should find a better translation and why not add somewhere 'handmade' for both artisanal aspect and why it takes so long to build it...
- Cool artworks and great ideas make the world go round -
please, think before posting comments and please try to understand the comments of the other people. thank you.
Attempt to "understand", elmikel, what it is that makes this ad interesting. It's the counterintuitive nature of the line. Yes, technically the line is saying the car is slow, but combined with the previous 28 seconds of the spot it is clear to any non-overly literal thinking individual that the line is referring to the painstakingly slow, detail oriented manufacturing process. So we can have it your way and change the line to something more like "The slowest we've ever built a car", be technically correct and completely lose the essence of the ad or leave it as it is. I'll take it without the elmikel treatment, thank you. I will take a cheeseburger and fries though. Thanks elmikel.
beautiful ad. wonderful soundtrack.
l love it
ideas....30 minutes nahi toh free.
Good think, copy's nice.
I want that car
www.hkstudiosinc.com
yeah, me too. This concept works for me.
_____________________________________________________
Trifles make perfection, and perfection is no trifle.
Subtle
---
It comes just like that!
Somebody know the song´s name? the artist?
Concept work for us, becose we studied advertising, but is confuse to the rest of people. Any way the car is amazing, people will buy it understand or not
You may be right. The cleverness of this ad may be lost on some people. But that's not necessarely a bad thing. The surest way to create a bland ad is to appeal to the lowest common denominator.
Very true.
---
It comes just like that!
Slogan is super, when i've seen press campaign
Copy super with superB soundtrack!!!
Audi - Absolutely Unique Drive Innovation! I love it!
:::J:::
nice car!
lets work on the copy shall we?
the slowest car we've ever built.
hmm but it's ok i think...
maybe
built to kill ... slower
: P (its becoming a different idea)
The name of the song is Simone White - Beep Beep Song