Audi: Prom

Advertising Agency: Venables Bell & Partners, San Francisco, USA
Executive Creative Directors: Paul Venables, Will McGinness
Creative Directors: Erich Pfeifer Tyler Hampton
Art Director: Matt Miller
Copywriter: Matt Keats
Director of integrated production: Craig Allen
Agency Producer: Mandi Holdorf
Business leader: Colleen McGee
Account Supervisor: Shannon Brewer
Production Company: Smuggler
Director: The Guard Brothers
Editorial Company: Cut+Run
Managing Director: Michelle Burke
Executive Producer: Deanne Mehling
Editor: Steve Gandolfi
Assistant: Dustin Zimmerman
Visual Effects: The Mill


danielchapman's picture
292 pencils

Nice insight. You feel like a king when people see driving a sexy car.

I really dislike the end line though... bravery.... its not about being brave, its about feeling awesome, and feeling elite. You kiss the girl because you are the king... not because you're fearless.

Driving an audi should have instantly converted him into feeling like a king, not a brave kid.

Missed opportunity IMO.

Temple's picture
10346 pencils

Agree with daniel. Up until the kiss, it rocked. The comic relief of the bruised eye, destroyed it for me. And this is really below par, coming from a brand who has given us Superbowl Godfather horse scene parodies.

jpchavezvega's picture
4 pencils

i bet you the king of the prom was a driving a mercedez that why he kicked the audis kid ass... getting to the top is easy staying in the top is hard.. go 49ers


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