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Audi of America: Do your part

Advertising Agency: Venables Bell & Partners, USA
Creative Director/Founder: Paul Venables
ACD: Erich Pfeifer
CW: Chip Waters
AD: Brandon Sides
Agency Producer: Mandi Holdorf
Director: Nicolai Fuglsig
Editor: Rick Russell ( Final Cut )
VFX: The Mill
Music: Beacon Street
Sound Design: 740 Sound Design

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14 comments

sirvan's picture
sirvan
29870 pencils

Now, all we need to know is who was the "Founder" on this spot...?

+++

"I love some things, and don't love some other things."

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice

Guest's picture
Guest

mmm... a luxury sportscar against bikes? come on.

Guest's picture
Guest

driving is still worse than taking a bike!
i think it does not work.

Guest's picture
Guest

like it

neoone's picture
neoone
39 pencils

cool

Guest's picture
Guest

good

Guest's picture
Guest

Lo considero un comercial que antenta contra la vida, mi perceción con respecto a quietarse los inconenientes esta curiosa, pero la parte en que el Audi adelanta en una curva es un mal ejemplo. Consideren que el mayor motivo de muerte en el mundo es por accidentes de tránsito y es bien sabido que adelantar en un curva como lo demuestra este anuncio es un sinónimo de irresponsabilidad y de libertinaje, algo que una marca tan prestigiosa como Audi no puede proyectar

Guest's picture
Guest

GREAT AD!

Guest's picture
Guest

While your creation of a clean diesel vehicle is a step in the right direction, your ultimate messaging is irresponsible. You make an indelible impact on individuals' transportation choices with an ad that makes truly sustainable transportation look uncomfortable, annoying, and awkward. All of those people suffering inclement weather on bikes, crowds on subways, etc, are the real solution. Biking is fun, zero-emission transportation, and there is free parking right outside the door of your destination. Not having to find a parking space because you took transit makes you a smarter consumer of transportation.These are the real solutions.

HBP's picture
HBP
2 pencils

While Audi's creation of a clean diesel vehicle is a step in the right direction, the ultimate messaging is irresponsible. One makes an indelible impact on individuals' transportation choices with an ad that makes truly sustainable transportation look uncomfortable, annoying, and awkward. All of those people suffering inclement weather on bikes, crowds on subways, etc, are the real solution. Biking is fun, zero-emission transportation, and there is free parking right outside the door of your destination. Not having to find a parking space because you took transit makes you a smarter consumer of transportation. These are the real solutions.

Guest's picture
Guest

Pure Greenwashing. This is insulting to the intelligent consumer.

martois's picture
martois
67 pencils

I agree with HPB, the advert is shot in a way that ridicules individuals environmental choices and caries an air of arrogance and superiority about it, perhaps its right on the money for Audi drivers then ;-)

Seriously though, creating an advert promoting the environmental aspects of Audi's cleaner more fuel efficient engines seems to smack of green wash when you see a car using that technology performing overtaking maneuvers, i'll guarantee it wasn't doing 42mpg then!

Well executed, but I don't agree with the method.

Carbon neutral branding, graphic design, web design and digital agency based in Manchester UK | www.carboncreative.net

Graphic design Manchester | Website design Manchester

Guest's picture
Guest

Booo! This commercial is insulting, arrogant and pointless.

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