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Audi: In crescendo

Advertising Agency: Tandem DDB, Spain
Creative Director: Albert Astorga
Art Directors: Jaume Badia, Ferriol Tugues
Agency Producer: Vicky Monino
Production Company: Agosto
Director: Nacho Gayan
Executive Producer: Rafa Montilla
Line Producer: Toni Moreno
Director of photography: Paco Femenia
Post-production: Metropolitana
Music: BSO Alla Turca

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16 comments

copywriter.txt's picture
copywriter.txt
828 pencils

Great film. It was inspired in this:

brain123's picture
brain123
830 pencils

Basically the same...

copywriter.txt's picture
copywriter.txt
828 pencils

But credits for who saw this and said "this can be a kick ass film".

Boony wants a beer's picture
Boony wants a beer
380 pencils

Basically the same? It's exactly the same. Looks great, but they should at least have waited a while. At least "Balls" didn't rip off Letterman straight away, so people didn't immediately know it was a copy.

Axxl's picture
Axxl
208 pencils

I don't understand this film at all. Why are these sticks build on the car? And why are there these bottles? Is it a famous song? Sorry, I'm confused. Please help me.
And the idea is stolen. Hmm....

copywriter.txt's picture
copywriter.txt
828 pencils

The song is Alla Turca: Allegretto, the third movement of Piano Sonata nº11 of from Mozart.

Umlaut's picture
Umlaut
199 pencils

I feel let down now that I know it was stolen

kalpesh78's picture
kalpesh78
2580 pencils

Geat film if its not 'inspired'.

ideas....30 minutes nahi toh free.

otto54's picture
otto54
381 pencils

This film is great even if it was inspired by a street artist.
All the greatest idaes come from an everyday life inspiration. But use that for a client difficult like Audi is very impressive.
Bravissimi.

copywriter.txt's picture
copywriter.txt
828 pencils

I share the same opinion.

hrd2mpress's picture
hrd2mpress
62 pencils

why does honda 'cog' come to mind? it's not the same but yet...

Steeef's picture
Steeef
135 pencils

Sometimes advertising is so simple...

Just claim somebody else its idea and hope to get away with it...

Overall i think it lame!

And you call yourself creative...

juliangray's picture
juliangray
987 pencils

I love the idea, couldnt think how they came up with that...
but when i findout that they didnt had that idea and the only decided to use someones performance in a film, i cant avoid to feel some dissapointment

puppiepoppy's picture
puppiepoppy
1636 pencils

SOME ARTIST HAS DONE THIS EXACT STUNT BEFORE. THEY PUT ON A PAIR OF ROLLERSKATES AND DID THE SAME THING.

So, DDB ripped it off without sharing the credit?

Beatboxer's picture
Beatboxer
1519 pencils

I saw the original long time ago, and was amazed. It's a brilliant idea.

This is an authentic rip-off, but a GOOD one, at least. The ending is very well chosen. :)

sL.'s picture
sL.
12 pencils

a bad ending......

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