Audi: Counselor

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Advertising Agency: Venables, Bell & Partners, San Francisco, USA
Creative Directors: Paul Venables, Greg Bell
Associate Creative Director: Eric Liebhauser
Art Director: Brandon Sides
Sr. Copywriter: Crockett Jeffers
Agency Producer: Craig Allen
Editorial Company: Bug Editorial, NY, NY
Editor: Andre Betz
Sound Mix: Play Studios
Engineer: John Bolen
Sound Design: Human

Production Company: Epoch Films, Bicoastal
Director: Phil Morrison
DP: John Toll
Producer: Marc Marrie
Exec. Producers: Doug Halbert, Jerry Solomon

Your rating: None Average: 4.5 (27 votes)

Comments

Submitted by john doe on Thu, 2008-03-13 04:20.

the postioning of audi in this spot doesn't work for me.
audi is frankly nothing of a rebel anymore. maybe years ago with the TT. but nowadays it's one among other luxury cars. bmw (remember bmwfilms.com) and mercedes already did a sportive postining several times.

Submitted by Mr.Top on Thu, 2008-03-13 04:46.

Audi is so much more than that.

Submitted by ZaboZaboZabo on Thu, 2008-03-13 05:02.

Weak as a dead chicken. It's a 2 to me-

Geko's picture
Submitted by Geko on Thu, 2008-03-13 05:03.

Boring. Weak. Ugly.

illustr8r's picture
Submitted by illustr8r on Thu, 2008-03-13 07:52.

Yup...Audi is just as lame as the rest of them

Kevin Calero
kevincalero.com

Submitted by hansbruno on Thu, 2008-03-13 09:47.

lame

NomadDCLXVI's picture
Submitted by NomadDCLXVI on Thu, 2008-03-13 09:52.

car adverts are very controversial stuff - so if I'm a fan of Volvo or Toyota - Audi does not work for me anyway and so on...
but ok. this ad is nice, only in this case Audi is quite similar to the brands which that suited old dude showed so it's not popping out of the context - more contrast needed.

dclxvi

chinaski's picture
Submitted by chinaski on Thu, 2008-03-13 11:32.

it was acceptable in the 80's.

A to the G's picture
Submitted by A to the G on Thu, 2008-03-13 12:54.

the idea is cool and it's something a little different from Audi. Not the typical car porn ad we're use to seeing.

Though I would say the concept and the ending don't work...starts off challenging the establishment and ends like EVERY OTHER CAR AD.

I hate car clients. So cliche. I'm sure they butchered this.

Submitted by marmar on Thu, 2008-03-13 13:50.

I don't get it so you go from being the "preppie" white guy to a bigger jerk with that car?
Same idea diff delivery... lame

Le Douche's picture
Submitted by Le Douche on Fri, 2008-03-14 02:18.

y did my comment get deleted Ivan, it said as much as everybody else up here

Submitted by krautland on Fri, 2008-03-14 17:11.

venables is doing some really strong ads for audi right now.
sadly, this isn't one of them.

proscriptus's picture
Submitted by proscriptus on Wed, 2008-04-09 14:07.

It's only an A5...might work with an RS. And what ever happened to not using the word "broken" in a car ad?

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DTA