Audi: Counselor

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Advertising Agency: Venables, Bell & Partners, San Francisco, USA
Creative Directors: Paul Venables, Greg Bell
Associate Creative Director: Eric Liebhauser
Art Director: Brandon Sides
Sr. Copywriter: Crockett Jeffers
Agency Producer: Craig Allen
Editorial Company: Bug Editorial, NY, NY
Editor: Andre Betz
Sound Mix: Play Studios
Engineer: John Bolen
Sound Design: Human

Production Company: Epoch Films, Bicoastal
Director: Phil Morrison
DP: John Toll
Producer: Marc Marrie
Exec. Producers: Doug Halbert, Jerry Solomon

Your rating: None Average: 4.5 (27 votes)

Comments

the postioning of audi in this spot doesn't work for me.
audi is frankly nothing of a rebel anymore. maybe years ago with the TT. but nowadays it's one among other luxury cars. bmw (remember bmwfilms.com) and mercedes already did a sportive postining several times.

Audi is so much more than that.

Weak as a dead chicken. It's a 2 to me-

Geko's picture

Boring. Weak. Ugly.

illustr8r's picture

Yup...Audi is just as lame as the rest of them

Kevin Calero
kevincalero.com

lame

NomadDCLXVI's picture

car adverts are very controversial stuff - so if I'm a fan of Volvo or Toyota - Audi does not work for me anyway and so on...
but ok. this ad is nice, only in this case Audi is quite similar to the brands which that suited old dude showed so it's not popping out of the context - more contrast needed.

dclxvi

chinaski's picture

it was acceptable in the 80's.

A to the G's picture

the idea is cool and it's something a little different from Audi. Not the typical car porn ad we're use to seeing.

Though I would say the concept and the ending don't work...starts off challenging the establishment and ends like EVERY OTHER CAR AD.

I hate car clients. So cliche. I'm sure they butchered this.

I don't get it so you go from being the "preppie" white guy to a bigger jerk with that car?
Same idea diff delivery... lame

Le Douche's picture

y did my comment get deleted Ivan, it said as much as everybody else up here

venables is doing some really strong ads for audi right now.
sadly, this isn't one of them.

proscriptus's picture

It's only an A5...might work with an RS. And what ever happened to not using the word "broken" in a car ad?

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DTA