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Audi: Counselor

Advertising Agency: Venables, Bell & Partners, San Francisco, USA
Creative Directors: Paul Venables, Greg Bell
Associate Creative Director: Eric Liebhauser
Art Director: Brandon Sides
Sr. Copywriter: Crockett Jeffers
Agency Producer: Craig Allen
Editorial Company: NY
Editor: Andre Betz
Sound Mix: Play Studios
Engineer: John Bolen
Sound Design: Human

Production Company: Epoch Films, Bicoastal
Director: Phil Morrison
DP: John Toll
Producer: Marc Marrie
Exec. Producers: Doug Halbert, Jerry Solomon

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13 comments

john doe's picture
john doe
1571 pencils

the postioning of audi in this spot doesn't work for me.
audi is frankly nothing of a rebel anymore. maybe years ago with the TT. but nowadays it's one among other luxury cars. bmw (remember bmwfilms.com) and mercedes already did a sportive postining several times.

Mr.Top's picture
Mr.Top
728 pencils

Audi is so much more than that.

ZaboZaboZabo's picture
ZaboZaboZabo
595 pencils

Weak as a dead chicken. It's a 2 to me-

Geko's picture
Geko
161 pencils

Boring. Weak. Ugly.

hansbruno's picture
hansbruno
6 pencils

lame

NomadDCLXVI's picture
NomadDCLXVI
440 pencils

car adverts are very controversial stuff - so if I'm a fan of Volvo or Toyota - Audi does not work for me anyway and so on...
but ok. this ad is nice, only in this case Audi is quite similar to the brands which that suited old dude showed so it's not popping out of the context - more contrast needed.

dclxvi

chinaski's picture
chinaski
949 pencils

it was acceptable in the 80's.

A to the G's picture
A to the G
61 pencils

the idea is cool and it's something a little different from Audi. Not the typical car porn ad we're use to seeing.

Though I would say the concept and the ending don't work...starts off challenging the establishment and ends like EVERY OTHER CAR AD.

I hate car clients. So cliche. I'm sure they butchered this.

marmar's picture
marmar
20 pencils

I don't get it so you go from being the "preppie" white guy to a bigger jerk with that car?
Same idea diff delivery... lame

Crisp One's picture
Crisp One
2007 pencils

y did my comment get deleted Ivan, it said as much as everybody else up here

krautland's picture
krautland
3204 pencils

venables is doing some really strong ads for audi right now.
sadly, this isn't one of them.

proscriptus's picture
proscriptus
114 pencils

It's only an A5...might work with an RS. And what ever happened to not using the word "broken" in a car ad?

--
DTA

Guest commenter's picture
Guest commenter

An RS5 would have worked better, much better, but they aren't out yet. I liked it because its mostly true, a lot of BMW and Mercedes owners look down on Audi, this is a commercial about how they are trying to break into markets that those cars hold because their cars are just as good, and less expensive. Its not as much about rebellion as breaking the cycle of getting the same car your dad had, just as they said.

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