Audi: Counselor
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Advertising Agency: Venables, Bell & Partners, San Francisco, USA
Creative Directors: Paul Venables, Greg Bell
Associate Creative Director: Eric Liebhauser
Art Director: Brandon Sides
Sr. Copywriter: Crockett Jeffers
Agency Producer: Craig Allen
Editorial Company: NY
Editor: Andre Betz
Sound Mix: Play Studios
Engineer: John Bolen
Sound Design: Human
Production Company: Epoch Films, Bicoastal
Director: Phil Morrison
DP: John Toll
Producer: Marc Marrie
Exec. Producers: Doug Halbert, Jerry Solomon
14 Comments
the postioning of audi in this spot doesn't work for me.
audi is frankly nothing of a rebel anymore. maybe years ago with the TT. but nowadays it's one among other luxury cars. bmw (remember bmwfilms.com) and mercedes already did a sportive postining several times.
Audi is so much more than that.
Weak as a dead chicken. It's a 2 to me-
Boring. Weak. Ugly.
Yup...Audi is just as lame as the rest of them
Kevin Calero
kevincalero.com
Art is the proper task of life
Kevin Calero
kevincalero.com
lame
car adverts are very controversial stuff - so if I'm a fan of Volvo or Toyota - Audi does not work for me anyway and so on...
but ok. this ad is nice, only in this case Audi is quite similar to the brands which that suited old dude showed so it's not popping out of the context - more contrast needed.
dclxvi
it was acceptable in the 80's.
the idea is cool and it's something a little different from Audi. Not the typical car porn ad we're use to seeing.
Though I would say the concept and the ending don't work...starts off challenging the establishment and ends like EVERY OTHER CAR AD.
I hate car clients. So cliche. I'm sure they butchered this.
I don't get it so you go from being the "preppie" white guy to a bigger jerk with that car?
Same idea diff delivery... lame
y did my comment get deleted Ivan, it said as much as everybody else up here
venables is doing some really strong ads for audi right now.
sadly, this isn't one of them.
It's only an A5...might work with an RS. And what ever happened to not using the word "broken" in a car ad?
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DTA
An RS5 would have worked better, much better, but they aren't out yet. I liked it because its mostly true, a lot of BMW and Mercedes owners look down on Audi, this is a commercial about how they are trying to break into markets that those cars hold because their cars are just as good, and less expensive. Its not as much about rebellion as breaking the cycle of getting the same car your dad had, just as they said.