Audi A5: Car transport
Advertising Agency: Bates United, Oslo, Norway
Creative Director / Art Director: Thorbjørn Naug
Copywriter: Ola Øvrelid
Photographer: Gaute Gunnari
Aired: May 2009
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31 Comments
Nice.
Simple, nice and funny.
wogh! that's unexpected!
It's not often I don't understand an idea, good or otherwise. Someone please explain...
Instead of transporting them, he drove them to destination. Because he loves driving the A5.
It's saying that Audi's are so much fun to drive, even the guy driving the truck that transports them would rather drive them than haul them. It think it's brilliant.
I like it!
What is the nice and unexpected?!
This is smart, awesome, hilarious… Cannes!
a small disconnect (how far he walked back)
but who cares, its nice!
:::J:::
And that's exactly what threw my decoding for a loop...
Not to mention that the "destination" just seems to be a roadside like any other...
But oh well, if everyone likes it then everyone likes it...
great simply great!
This is great. I appreciate that they didn't try explain the idea.
Great example of how to get the viewer to be like "What is he doing" and keep him interested and involving him/her to find out. Simple and great.
One question left though.... Was it a Mercedes truck? :P
http://jackmancer.com/
http://twitter.com/jackmancer/
It's not expected to give every selling specs of a complex machine. And if the brand already has a good reputation it's the best way to express it with humanly attachments. A *truck* driver enjoys Audi...
Yes. So simple thus nice.
fantastic!!!
Awesome, love it!!!
I did not hit you, I simply high-fived your face!
Who the fuck wants his 70.000 pounds car to be already driven for 3000 miles by someone else?
Come on guys!
Nobody. But this isn't a documentary. It's an ad. ;)
I am laughing on that boy who believed that it was happened actually... lol
M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk
Timeless fantastic!
But isn't it horrible, that so many didn't get it? For them, not for the film ;)
hahahahahahahah!!! Good one!
.: look for the green giant on the label :.
veryyyyyy nicee
12/10
great!
Nice!
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
Very good.
very lovely and comfortable to drive this car. thats why he drive all of them to reach the destination and feel the real feeling. and last he drive the truck (carrier).
Great idea!
love audi<3
can´t watch this anymore, please check youtube link
says "video has been removed"
This is too funny!!! I work in the car transport industry, so I know we would get fired if one of the drivers did that, but would be great with some of the cars to get to take a drive like that.
LOL what a cool video! Most creative ad from Audi I've ever seen actually its my favorite ad now
Liz
http://www.myhappytel.com.au