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Audi A4: Robot

Advertising Agency: DDB, Barcelona, Spain
Executive Creative Director: Alberto Astorga
Creative Directors: Alfredo Binefa, Jaume Badia, Alejandro Arriagada
Art Director: Jaume Badia
Copywriters: Alberto Astorga, Alfredo Binefa, Alejandro Arriagada
Production Company: Agosto
Director: Nacho Gayan

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16 comments

Reality Check's picture
Reality Check
1801 pencils

This is the advertising equivalent of a Volvo wagon.

MindDigger's picture
MindDigger
91 pencils

simple and enjoyable. nice work with the CGI

pitted prunes's picture
pitted prunes
216 pencils

love it! put a smile on my face at the last part where the car looked up to audi.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

very warm feeling, the CGI was very nice

talkingisfree's picture
talkingisfree
2586 pencils

Good!!!

CuriousPencil's picture
CuriousPencil
4227 pencils

A very sweet and simple spot. What impresses me about this, apart from the great direction, is the fact that it's an intelligent elevation of the "when I grow up I want to be..." theme. There's no envy, just admiration, no swagger, just inspiration. A really confident way to use very simple metaphors without looking shallow, lovely work.

Ensamblador's picture
Ensamblador
237 pencils

This is a wonderful way to explain the audience Audi´s high end technology, with an understandable equivalent that also is warm and emotional.

mdb1974's picture
mdb1974
411 pencils

Nice. Long walk, but nice.

Temple's picture
Temple
10284 pencils

Car ads come by the thousands, and the good ones are so few and far between. This is a good one.

ralphstieber's picture
ralphstieber
136 pencils

yes, good.

Omikron's picture
Omikron
6 pencils

No swagger...?
This is pure chestbeating that hardly does any good for a brand.
I think this ad is fundamentally flawed. As a brand enthusiast I'm quite irritated by Audi's recent arrogance.

Marsten's picture
Marsten
5 pencils

Unfair comparison. It's like having the world's first computer be jealous of an ipad. It's too easy, too obvious.

maesepedro's picture
maesepedro
90 pencils

nice but v derivative of just about everything Pixar have made....

RG's picture
RG
184 pencils

Lovely. Not very fresh though...

RG

TommyO's picture
TommyO
1866 pencils

very nice good idea

andylefty's picture
andylefty
4537 pencils

Stunning all round.

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