Audi A4: Robot

This is the advertising equivalent of a Volvo wagon.

simple and enjoyable. nice work with the CGI

love it! put a smile on my face at the last part where the car looked up to audi.

very warm feeling, the CGI was very nice

Good!!!

A very sweet and simple spot. What impresses me about this, apart from the great direction, is the fact that it's an intelligent elevation of the "when I grow up I want to be..." theme. There's no envy, just admiration, no swagger, just inspiration. A really confident way to use very simple metaphors without looking shallow, lovely work.

This is a wonderful way to explain the audience Audi´s high end technology, with an understandable equivalent that also is warm and emotional.

Nice. Long walk, but nice.

Car ads come by the thousands, and the good ones are so few and far between. This is a good one.

yes, good.

No swagger...?
This is pure chestbeating that hardly does any good for a brand.
I think this ad is fundamentally flawed. As a brand enthusiast I'm quite irritated by Audi's recent arrogance.

Unfair comparison. It's like having the world's first computer be jealous of an ipad. It's too easy, too obvious.

nice but v derivative of just about everything Pixar have made....

Lovely. Not very fresh though...

very nice good idea

Stunning all round.