Audi A4: Robot

Advertising Agency: DDB, Barcelona, Spain
Executive Creative Director: Alberto Astorga
Creative Directors: Alfredo Binefa, Jaume Badia, Alejandro Arriagada
Art Director: Jaume Badia
Copywriters: Alberto Astorga, Alfredo Binefa, Alejandro Arriagada
Production Company: Agosto
Director: Nacho Gayan

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Reality Check's picture
Reality Check
1790 pencils

This is the advertising equivalent of a Volvo wagon.

MindDigger's picture
91 pencils

simple and enjoyable. nice work with the CGI

pitted prunes's picture
pitted prunes
216 pencils

love it! put a smile on my face at the last part where the car looked up to audi.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

very warm feeling, the CGI was very nice

talkingisfree's picture
2565 pencils


CuriousPencil's picture
4227 pencils

A very sweet and simple spot. What impresses me about this, apart from the great direction, is the fact that it's an intelligent elevation of the "when I grow up I want to be..." theme. There's no envy, just admiration, no swagger, just inspiration. A really confident way to use very simple metaphors without looking shallow, lovely work.

Ensamblador's picture
237 pencils

This is a wonderful way to explain the audience Audi´s high end technology, with an understandable equivalent that also is warm and emotional.

mdb1974's picture
411 pencils

Nice. Long walk, but nice.

Temple's picture
9621 pencils

Car ads come by the thousands, and the good ones are so few and far between. This is a good one.

ralphstieber's picture
136 pencils

yes, good.

Omikron's picture
6 pencils

No swagger...?
This is pure chestbeating that hardly does any good for a brand.
I think this ad is fundamentally flawed. As a brand enthusiast I'm quite irritated by Audi's recent arrogance.

Marsten's picture
5 pencils

Unfair comparison. It's like having the world's first computer be jealous of an ipad. It's too easy, too obvious.

maesepedro's picture
90 pencils

nice but v derivative of just about everything Pixar have made....

RG's picture
181 pencils

Lovely. Not very fresh though...


TommyO's picture
1866 pencils

very nice good idea

andylefty's picture
4533 pencils

Stunning all round.

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