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Audi A4 Avant: Thermo vision

Advertising Agency: DDB Milan, Italy
Creative Director: Vicky Gitto
Art Directors: Gallardo Hugo, Guerrera Francesco
Copywriter: Lampugnani Nicola
Production Company: Movie Magic
Director: Marcus Walter
Post Production Company: La Maison
Aired: May 2008

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9 comments

phoamcor's picture
phoamcor
1284 pencils

The befuddled stretched logic of this bad ad abuses the laws of thermodynamics like never before.

consolidated.db's picture
consolidated.db
545 pencils

i don't understand this.

puppiepoppy's picture
puppiepoppy
1636 pencils

I guess it's all people got aroused/burning inside when they see the 'beautifully crafted' Audi, which you liked to keep it that way. Or maybe it's the 'Love for Automobile'.

ZeOrb's picture
ZeOrb
24 pencils

So if u look at the car and that makes you warm, ( similar to the print ads)
how comes the other people who are not looking at the car, like Mr random in the elevator .. how does thermo vision effect him..

kgeiger's picture
kgeiger
7102 pencils

FLIR!

Wordnerd's picture
Wordnerd
6662 pencils

oh come on! this is sad. it is just a different approach to happy people using/seeing the product

devdonnelly's picture
devdonnelly
26 pencils

I thought the thermo vision looked pretty cool, but it didn't get the point across effectively enough that the car turned everyone on. I guess thermo sex sells.

machoman's picture
machoman
40 pencils

Terrible.
The product that lights/fires you up or something like that... Such a trite and overused idea than the apparently unusual photography technique can't make it acceptable.
Good for the Eighties, we are in 2008.

ricklongo's picture
ricklongo
1244 pencils

I think someone had an amazing visual idea, added a very climatic soundtrack... but then failed to actually justify it all with a concept.

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