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Check out the Cannes Lions 2008 Grand Prix Press Winning Campaign by DDB, SA.
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Audi A4 Avant: Thermo vision
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Advertising Agency: DDB Milan, Italy
Creative Director: Vicky Gitto
Art Directors: Gallardo Hugo, Guerrera Francesco
Copywriter: Lampugnani Nicola
Production Company: Movie Magic
Director: Marcus Walter
Post Production Company: La Maison
Aired: May 2008
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Comments
The befuddled stretched logic of this bad ad abuses the laws of thermodynamics like never before.
i don't understand this.
I guess it's all people got aroused/burning inside when they see the 'beautifully crafted' Audi, which you liked to keep it that way. Or maybe it's the 'Love for Automobile'.
"Bowww Wowww"
So if u look at the car and that makes you warm, ( similar to the print ads)
how comes the other people who are not looking at the car, like Mr random in the elevator .. how does thermo vision effect him..
FLIR!
oh come on! this is sad. it is just a different approach to happy people using/seeing the product
I thought the thermo vision looked pretty cool, but it didn't get the point across effectively enough that the car turned everyone on. I guess thermo sex sells.
Terrible.
The product that lights/fires you up or something like that... Such a trite and overused idea than the apparently unusual photography technique can't make it acceptable.
Good for the Eighties, we are in 2008.
I think someone had an amazing visual idea, added a very climatic soundtrack... but then failed to actually justify it all with a concept.