Audi A1: Youhuuu

New Audi A1 Sportback. Amusement without breaks.

Advertising Agency: Verba, Milan, Italy
Creative Directors: Michelangelo Cianciosi, Luca Cortesini
Art Director: Daniel Cambò
Illustrator: Mozart
Published: February 2012

10 comments

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Without breaks? How about traffic lights and zebra crossings? I get the point about fun but how does it try to convince me? Just saying isn't enough.

simonds08's picture
simonds08
598 pencils

this could have been taken much further... the trip route could have made a picture, word, shape, SOMETHING... maybe play off of "amusement"? Also as Jaap mentioned, the copy isn't convincing and it has nothing to do with the visual.

logic's picture
logic
43 pencils

i know it's not exactly the same concept but if the concept is weak, and the visual is not original, what's left?
http://adsoftheworld.com/media/print/terranova_land_rover_maze?size=_o...
http://adsoftheworld.com/media/print/land_rover_inout_3?size=_original

Blashyrkh's picture
Blashyrkh
32876 pencils

Reminds me NFSW loading screen.

ishiboy's picture
ishiboy
497 pencils

Crap!

kleenex's picture
kleenex
34155 pencils

crappy copy and ad.

marano's picture
marano
348 pencils

this does nothing for me. It just looks kinda cool and inviting.

mrMagic's picture
mrMagic
798 pencils

Read the line loud and it can sound like without brakes. I wouldn't like car without breaks(brakes).

torontose's picture
torontose
393 pencils

no

Iain H's picture
Iain H
14 pencils

Interesting visual, poor copy. I guess it got lost in translation, unlike the car.

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