AT&T: Polite dinner

Advertising Agency: BBDO, USA
Chief Creative Officer: David Lubars
Executive Creative Directors: Greg Hahn, Ralph Watson
Art Director: Matt Sorrell
Copywriter: Jessica Coulter
Executive Producer: Diane Hill
Music Producer: Melissa Chester
Production Co: Epoch Films
Director: Matthew Aselton
Executive Producer: Charlie Cocuzza
Editing: Butcher Edit
Editor: Gordon Carey


bj-71's picture
117 pencils

The lifestyle in film frighten me...

AlfredoGil's picture
133 pencils

Everything happens way too fast. It needs to be simplified

sirvan's picture
29870 pencils

This is yet another instance where the "creative" part of the spot literally engulfs the "product benefit" part. It's done well, and it's a good (if overly done) idea. But we can't get out of own way sometimes. The ratio of "wank-to-product info" is 9-1. Which is way too high. The "product" comes across as merely a "tag" at the end of some mini- sitcom. Selfish.


"I love some things, and don't love some other things."

krautland's picture
3216 pencils

you are right in faulting the creative aspect of this ad but not for the reasons outlined. the message is convoluted. it was never explained why being able to record four shows simultaneously makes you not fight over diaries at the dinner table. there is no connection that makes any sense. that's the huge problem that causes people like myself to go "huh whaaa?" at the end.

Janae's picture
385 pencils

i like the sense of humor. well done, good job.

Cuadie's picture
28 pencils

The link is too farfetched imo.

Log in or register to post comments