Lost Dog No Offer

October 2009
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Also From This Campaign (1 items)

Advertising Agency: BBDO, NY, USA
Creative Group Head: Susan Credle
Producer: Bob Emerson
Copywriter: Darren Wright
BBDO Music Producer: Melissa Chester
Production Company: Smuggler, NY/LA/London
Director: Bennett Miller
Editorial Company: Beast, NY
Editor: Jim Ulbrich
VFX Company: Mass Market
Audio Post Company: Sonic Union, NY, NY
Mixer: Michael Marinelli
Music House: Big Foote, NY

Comments (15)

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Highest Rated

Guest's picture

So sorry to read you felt this was overly PC. I wrote and cast the ad. We cast the young girl because she beat out 100 little girls who didn't feel authentic about losing a dog. She got the part because she was the best actor. Not because the ad was written for skin color. Fortunately living in NYC for 20 years I don't see color of skin any more than I see color of hair or eyes...I just see people. I am so sorry that your read something into this beyond the best actors getting parts in an ad. Call the commercial too sweet, I'm cool. But it racially insensitive, you are being way too sensitive.