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AT&T, Blackberry Torch: Yessian Music

BBDO New York tapped music masters Yessian to create a tune for AT&T's Blackberry Torch that's causing an astounding internet stir. Yessian's original track has drawn immense attention to the spot with viewers and the incredible interest in this song. Demonstrating advertising at its best, AT&T's Blackberry Torch is available today, but you don't have to get the phone to experience the wonder of it all. With offices in New York, Detroit and Los Angeles, Yessian is a global collective of producers, composers, music supervisors, research creatives and recording artists. With six full service recording studios and Dragon Licks, our music licensing and research division of indie bands and well-known artists, we offer a complete source for music, sound design and soundscapes. This powerful combination has allowed us to enlist some of the world's best known brands in film, television, advertising, gaming and theme parks as clients.

Advertising Agency: BBDO, New York, USA

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8 comments

Guest's picture
Guest

Total ripoff of Sprint's Palm Pre ads, but executed well.

TommyO's picture
TommyO
1866 pencils

Yeah, ok.

Guest's picture
Guest

Cool!

dollypoppin's picture
dollypoppin
1423 pencils

Nice phone. :) Ad's average though.

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"Nihil sub sole novum"

Guest's picture
Guest

Sounds like Charlatans "One to Another" if you ask me....

Guest's picture
Guest

here here... i honestly just walked through the room by the tv and stopped in my tracks thinking it WAS some unused remix of The Charlatans "One To Another" (Tellin Stories ©1997, Beggars Banquet Records)

Guest's picture
Guest

I love blackberry!

Guest's picture
Guest

Honestly, I couldn't care less about the phone, it's the song i'm interested in. Are they releasing a full version of this, or is it just going to stay a 30 second clip?

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