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AT&T, Blackberry Torch: Rollercoaster

Advertising Agency: BBDO New York, USA
Chief Creative Officer: David Lubars
Executive Creative Directors: Greg Hahn, Ralph Watson
Copywriter: Mike Sweeney
Art Director: Molly Adler
Producer: Grant Gill
Music Producer: Melissa Chester
Prod Co: Anonymous Content
Director: Peter Thwaites
Editorial House: Rock Paper Scissors
Editor: Kirk Baxter
Composer: “Everyday” by Buddy Holly
Effects House: The Mill
Effects persons: Angus Kneale, Boo Wong

20 comments

Guest's picture
Guest

Super

Hibon's picture
Hibon
3736 pencils

Fun concept. Great!

Simple ideas are the best !

Guest's picture
Guest

Good.

Guest's picture
Guest

Cannes for Peugeot Concept was: PLaytime is over. And showed a lot of toy cars and the only real one was the peaugeot.!

Guest's picture
Guest

Great!... ^^

Guest's picture
Guest

very good

Guest's picture
Guest

Cool idea.

Makes the poor Australian concept with the bumper cars look a bit ho hum.

Just goes to show what a budget can do for you.

whatthefudge's picture
whatthefudge
1268 pencils

That actually was a fun concept, I like it.

alexander_bickov's picture
alexander_bickov
3279 pencils

Cute

cef's picture
cef
547 pencils

"Business is a fun" title is a good insight. I liked that idea.

Guest's picture
Guest

I must be seeing a completely different ad here. The idea is really really thin, the rest is budget.

Guest's picture
Guest

Business and Fun is a standard concept, but the execution "budget" is great.

JJN's picture
JJN
8 pencils

Yeah, it's simple – "business meets fun." But they blew it out, making it memorable. Fantastic! Love it!!

dollypoppin's picture
dollypoppin
1423 pencils

If work was this fun, I'd prolly want to go to work all the time. :)

---------
"Nihil sub sole novum"

Marlus Lau's picture
Marlus Lau
1807 pencils

This is awesome! Congrats!

Guest's picture
Guest

BUENO

Prime83's picture
Prime83
497 pencils

It's nice till it gets to present the product. That's happening very often lately - Ideas bigger and better than products.

Mistiko's picture
Mistiko
68 pencils

Nice!

Guest's picture
Guest

buddy Holly! Awesome!!!!!!

Guest's picture
Guest
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