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Atlas: Micro

Advertising Agency: DDB, San José, Costa Rica
Creative Director: Manuel Travisany
Art Directors: Juan José Ulate, Carlos Redondo, Roberto Chavez
Copywriter: Esteban Mc Lean
Photography Director: Christian Glenewinckel
Producer: Tomas Jancovich
Animation: Marte Studio
Music, Sfx: Dr. Music
Aired: July 2008

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9 comments

MonsieurD.'s picture
MonsieurD.
42 pencils

Qué linda campaña maes!... Idea super simple, realización exquisita. Me encanta!

Very nice!.

mark3r's picture
mark3r
1940 pencils

No dice nada nuevo y no hay concepto, muestra lo que pasaria en cualquier microondas sin explicar una diferencia real.

Says nothing new and there is no concept, shows what would happen with any microwave without explaining what's the actual difference.

The execution is nice/buena ejecucion

:::MARK3R:::

brain123's picture
brain123
830 pencils

Yeah, basically.

gnose's picture
gnose
16 pencils

Gorgeous. But it made me want to eat popcorn, not buy a microwave.

Crisp One's picture
Crisp One
2007 pencils

agreed

CGilb09's picture
CGilb09
572 pencils

Boring.

Tweet tweet: @ThisAbility

stitchy's picture
stitchy
779 pencils

the animation is weak in the models scene and as said b4, its 4 popcorn not a microwave!

JacelynAngel's picture
JacelynAngel
59 pencils

i thought it was selling small-pack-popcorn at the beginning =.=

simon.gross's picture
simon.gross
541 pencils

I think this is the sort of ad that would grow on me if I saw it a few times. There's no strong idea driving it, but the look and feel are quite nice. Gentle. Certainly a new way to sell household appliances. Probably not a bad thing at all.

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