Atlant: Talented, Milk

Advertising Agency: BBDO Minsk, Belarus
Agency Producers: Oleg Romanov, Vitaly Zakharov
Creative Director: Alexander Kapelevich
Copywriter: Alexander Kapelevich, Inna Nosovich
Art Director: Alexander Kholodtsov
Director: Matt Helfgott
Production Co & City: Cuba Studio
Producer: Alexander Molokovich
Director of Photography: Pasha Kapinos
Post Production & City: Cuba Studio, Minsk
Editor & Company: Denis Volkov, Cuba Studio
Music & Music Publisher: Andrew Apanovich
Production Service Company: Cuba Studio

May 2010


Guest's picture

Love the fact that they tried so hard to get the blokes bit right that they went with the cut where the kid has a nightmare - very awkward and has half the biscuit hanging out his mouth!!! HAHAHAHAHAHAHHAHA!
For that reason: 10/10

Hiperion's picture
3138 pencils

What a scam...

Guest's picture

its not scam for sure... not even a good ad... its like seeing the client brief in a tvc format.

supertav08's picture
204 pencils

i hate the music

TKoD's picture
103 pencils

Nice idea, nice direction... Amazing work. I hope it will get a shortlist in the next few days... :-)

iRIO's picture
224 pencils

is it White Russian? ))

Gallas's picture
38 pencils

Either it's nicely ironic or it's really bad.

velle's picture
1550 pencils

it would be nice to know exactly what kind of talented - 'talented', as in energy-saving, ergonomically-designed, better engineered to last longer, perform better, et.al. also, id choose another term to set it apart - 'talented' seems odd choice to describe appliances.

now, 'smart' is right. it's more than an adjective - it's universally accepted to mean a product that saves energy, and implies it has a brain -
but talented. noone knows what that means.

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