ATG Swedish Horseracing: Join the game
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Advertising Agency: Åkestam Holst, Sweden
Art Director: Jesper Holst
Copywriter: Mark Ardelius
Agency producers: Camilla Geijer, Another Production
Director: TRAKTOR
Producers: Anders Gernandt, The Producers/Group Films Latino
DOP: Linus Sandgren
Post production: STOPP
Aired: January 2009
13 Comments
very nice...well executed.
Good Job!
-The Color of Life Depends on You-
Pretty nice
How bizarre. I quite like it.. but I'm not sure what it's telling me. And I am mighty worried about the condition of that guy who jumped off the second story ledge towards the end. Bad day for him.
A friend you can eat?
Nike. Funny though
very nice
Very nice, the production and direction is amazing, simple story yet grest presentation.
Anis
its no the best ad but its funny, bravo!
I really like it. I guess the way to change the mindset of people who think that horse racing is for old guys smoking rollies and standing in William Hill all day is to show everybody in it together trying to catch a winner.
Fantastic execution! There are so many entertaining moments in the film, the casting is great, the music works well. Like Jester says - it goes a long way to changing the perception of horse betting into something accessible. This must have been one hell of a shoot.
Not bad but will it encouraging gambling?
Anyway, here are more horse related funny stuffs, enjoy:
http://9gag.com/search?query=horse
nice.
it's brilliant...v nice