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Pieces of Art

Published/Aired: 
November 2010
Description: 

This is a short test project based on some research the creators were doing for a different project. It has photorealistic clean rooms and elements which were build to showcase architectural interiors and metal objects. The whole project from concept to final film was completed in 4 weeks.

Creative Director Director: Martin Weisz
Producer: Cordula Weisz

Comments (19)

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Highest Rated

Beamen's picture
Beamen
Activity Score 225

Nice but boring and a lil'bit on the Audi's playground...

gonndo's picture
gonndo
Activity Score 1094

It reminds me of this and that'd make it an old concept

http://adsoftheworld.com/files/images/p_masterpiece_s.preview.jpg

But it doesn't matter, the car sells itself...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I don't like "simply" in the tagline but lovely video - indeed Aston Martin is a piece of art (cars are beautiful). All I'm lacking of the brand here is the racing heritage but I can't be bothered :P

Weird Pictures's picture
Weird Pictures
Activity Score 13

Thanks for your comment. Nice point.

Guest's picture
Guest

hmmm... nothing new here... tedious... Audi did it better.

Guest's picture
Guest

Like it but the end wasn't as climactic as I would have liked it to be. Also, you take the time to make the whole video very photorealistic, as if all of these are real pieces in a gallery, and then at the end, you have a car in slices that puts itself together and spins around. Lacks consistency with the rest of the clip (and makes you wonder if any of it was real).

Weird Pictures's picture
Weird Pictures
Activity Score 13

Thanks, very good point, well taken :-).

Guest's picture
Guest

Nicely produced. Lacks sensuality considering the evocative nature of the brand. The displays were interesting but not intoxicating relative to the cars presence.

Guest's picture
Guest

great, but ,as GUEST said , that would be fine

morse's picture
morse
Activity Score 17364

Well done. Looks real, not 3D at all. I'm missing a car packshoot.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Weird Pictures's picture
Weird Pictures
Activity Score 13

Thanks a lot for viewing and your nice comment

Guest's picture
Guest

doesn't end well at all! think again

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Gorgeous way to show you know your audience. Aston Martin drivers feel apart from the horde, appreciators of only the finest pieces of every thing and moment. This is a lovely way for a brand to brownnose its customers. And 'simply a piece of art' - the 'simply' obviously there to highlight the complexity involved, the 'piece' because of the contributing elements in the final product, but 'a piece of art' is down the ladder from 'a work of art', so I'm not much swayed by the tagline.

If one product is comprised of many pieces, can it still call itself a piece?

Weird Pictures's picture
Weird Pictures
Activity Score 13

Thanks for you great comments. Very productive input and very much true :-). The tagline is the weakest link as we can tell from all the comments. I really like your idea - "a work of art", wish we had it :-). Again, thanks for these great comments.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Just watched it again. The exhibition is 'Pieces of Art' and the tag is 'Simply a piece of art'- so the concerns about a 'piece' being made of many other pieces becomes even more troublesome. To escape that confusion, you could have used "simply artistic" - that way avoiding the overused 'work of art' and less-used for good reason 'piece of art'.

Weird Pictures's picture
Weird Pictures
Activity Score 13

Hello Curious Pencil,

yes, right again, we actually thought about changing the line yesterday, but then a lot of notes popped up regarding "work of art", being used and also associating the process of making the art, rather the final subject itself. We know it is a problem point believe me :-). Thanks again for your comment.

JeffP's picture
JeffP
Activity Score 810

I wonder what Aston Martin's biggest fan, Jeremy Clarkson, would think of that ad :)

sysdtc's picture
sysdtc
Activity Score 4

nice work

sysdtc's picture
sysdtc
Activity Score 4

how to download ?thinks a lot

Beamen's picture
Beamen
Activity Score 225

Nice but boring and a lil'bit on the Audi's playground...

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