Association for Responsible Alcohol Use: Rugby

Advertising Agency: Lowe Bull, Cape Town, South Africa
Creative Director: Kirk Gainsford
Art Director: Cameron Watson
Copywriter: Simon Lotze
Production: Anton Visser, Velocity Films

October 2009


hagemony's picture
335 pencils

i like it.

Guest's picture

Nice approach

sirvan's picture
29860 pencils

These are well acted. And the approach is very refreshing.


"I love some things, and don't love some other things."

Guest's picture

Wow! this is very powerful - very effective.

maashookshee's picture
414 pencils

very true well done .. respect

Guest's picture

No one dies at the end?! Great!!! Finally someone did some thinking before shooting anti-alcohol ad!

Guest's picture

This ad is trying to give a negative image. But at the same time it's also promoting him as a hero. You may see him as an annoying drunk that doesn't shut up. But at the same time he is standing up for his son and giving him the chance to show the team his talents. So the father is also being shown as a hero and is proud of his son.

I see the approach you've tried but it's just not selling the idea.

charliebrown's picture
2 pencils

The little boy look says everything. How many more children have to suffer for their parents to stop abusing alcohol? This is just another commercial, but people like that drunk man, willing to hurt their families just so they could have another drink, are indeed real and they are many.

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