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Association for Assistance to Handicapped Children: Moon

Advertising Agency: 
Z+ Comunicação, São Paulo, Brazil
Creative Director
: Manoel Zanzoti

Art Director: 
Danillo Ferrari
Copywriter
: Zé Ricardo Novoa
Account Director: 
Renata Vieitas
Account manager
: Maria Freire
RTVC: Fernando Yamanaka
Production
 Company: Paranoid BR
Scene Directors: 
Heitor Dhalia, Pedro Coutinho
Photographer Director: 
Lito Mendes da Rocha
Editor
: Federico Brioni
Sound Studio: 
Lua Nova

Post production: 
Clan Vfx

3 comments

McAdvertising's picture
McAdvertising
167 pencils

Should have started on the moon, then cut to earth. Would have been more powerful to show that first step (in the close up) on a gravel field, at night. So when we cut wide, we see that it's just a child on earth walking in the moonlight...not a kid bouncing on the moon...which seems hokey, and not as conceptually strong.

DesignDine's picture
DesignDine
1316 pencils

You got a point (Y)

faissalo's picture
faissalo
733 pencils

That's exactly right. Current execution made my eyes sting

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