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Rise

Agency Network: 
Published/Aired: 
July 2012

SID LEE | Assassin's Creed 3 - RISE

Description: 

Ubisoft® EMEA is launching the European campaign for Assassin’s Creed 3 with “RISE,” an 80-second video created by Sid Lee and directed by Bjoern Ruehmann. The commercial features eight characters illustrating their battle in the middle of the American Revolution, the setting of this next installment of the game. “RISE” pays tribute to the deep and inner rise of the individual who, united with others, makes change possible. Allied with people from the colonies, Connor becomes the pioneer of a new country, the United States.

Film advertisment created by Sid Lee, France for Assassin's Creed, within the category: Gaming.

Advertising Agency: SidLee, Paris, France
Creative Director: Sid Lee
Direction: Bjoern Ruehmann
Production: Jimmy Lee / Furlined
Song: Arcade Fire "My Body is a cage"

Comments (14)

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jackcoooper's picture
jackcoooper
Activity Score 93

wow, great

certaintly's picture
certaintly
Activity Score 3994

well done, although the ending didnt justify all that build-up

diegosaenz's picture
diegosaenz
Activity Score 60

agreed.

Blashyrkh's picture
Blashyrkh
Activity Score 32882

The words goes beyond the game. Great.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Epic. Just epic.

kleenex's picture
kleenex
Activity Score 49058

great ad.

chuckieT's picture
chuckieT
Activity Score 680

Felt very slow and long and didn't go anywhere. Also, doesn't get me very excited about the game. But everyone else seems to like it. So I must be wrong.

Wordfruit's picture
Wordfruit
Activity Score 1023

very well made.

m-adman's picture
m-adman
Activity Score 185

Powerful

pez's picture
pez
Activity Score 1804

Good, entertaining and epic.

spears ava's picture
spears ava
Activity Score 206

very good

Abhishek Parikh's picture
Abhishek Parikh
Activity Score 568

Moving. In every respect.

kazooo's picture
kazooo
Activity Score 3

love it :)

Juanco_1993's picture
Juanco_1993
Activity Score 6

My favorite game!

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