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Assassin's Creed 3: Rise

Ubisoft® EMEA is launching the European campaign for Assassin’s Creed 3 with “RISE,” an 80-second video created by Sid Lee and directed by Bjoern Ruehmann. The commercial features eight characters illustrating their battle in the middle of the American Revolution, the setting of this next installment of the game. “RISE” pays tribute to the deep and inner rise of the individual who, united with others, makes change possible. Allied with people from the colonies, Connor becomes the pioneer of a new country, the United States.

Advertising Agency: SidLee, Paris, France
Creative Director: Sid Lee
Direction: Bjoern Ruehmann
Production: Jimmy Lee / Furlined
Song: Arcade Fire "My Body is a cage"
Published: July 2012

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14 comments

jackcoooper's picture
jackcoooper
93 pencils

wow, great

certaintly's picture
certaintly
4060 pencils

well done, although the ending didnt justify all that build-up

diegosaenz's picture
diegosaenz
60 pencils

agreed.

Blashyrkh's picture
Blashyrkh
32698 pencils

The words goes beyond the game. Great.

Nike Diesel's picture
Nike Diesel
13339 pencils

Epic. Just epic.

kleenex's picture
kleenex
26358 pencils

great ad.

chuckieT's picture
chuckieT
680 pencils

Felt very slow and long and didn't go anywhere. Also, doesn't get me very excited about the game. But everyone else seems to like it. So I must be wrong.

m-adman's picture
m-adman
185 pencils

Powerful

pez's picture
pez
1723 pencils

Good, entertaining and epic.

spears ava's picture
spears ava
206 pencils

very good

Abhishek Parikh's picture
Abhishek Parikh
566 pencils

Moving. In every respect.

kazooo's picture
kazooo
3 pencils

love it :)

Juanco_1993's picture
Juanco_1993
6 pencils

My favorite game!

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