ASICS: Sink Or Sprint Test

To demonstrate the technical aspects of ASICS shoes, we created, a parallax scrolling site that houses 10 short, fun films, each about a different technical aspect of various ASICS shoes. Click to the right for a more technical look at what's being demonstrated.

Advertising Agency: Vitro, San Diego/New York, USA
Creative Chairman: John Vitro
Chief Creative Officers: Jonas Hallberg, Liron Reznik
Creative Director: KT Thayer
Copywriter: Schuyler Vanden Bergh, Simone Nobili
Sr. Art Director: Cris Westrell
Art Directors: Kevin Lukens, Kevin Cimo, Dominic Al-Samarraie
Agency Producer: Mickey Strider
Executive Digital Producer: Lina Drott
Digital Producer: Christoffer Lorang Dahl
Digital Production: Kokokaka
Video Production: 13 Keys
Video Editing: Dave Friz, 13 Keys
Sound Design: 13 Keys
Published: April 2012


sergeo_syd's picture
603 pencils

All these ASICS ads, they are ok.... But not great. They are consistent. - Film Production Management

karruza's picture
290 pencils

the trial and execution is cool enough, but i didn't feel the product..

Guidos's picture
163 pencils

I think that the fact that is says 'Fictionalization' on the bottom as they run, hurts the credibility of the so called test..

silversurfer's picture
53 pencils

I'm a runner. I run in Asics and I love them, but this doesn't prove anything about the shoes. This woman is a superior athlete. I like the idea of a demonstration as a creative person but this sells me on the athlete not the shoe. I have no doubt she could do the same thing in a pair of Nikes.

Matt Van Hoven's picture
Matt Van Hoven
8 pencils

Hey guys - I worked on this project and wanted to let you know that these were part of a site called, which actually has more about the shoes. Each film also includes a small interactive portion that tells more about the product. Check out and you'll see what I mean.


Matt at VITRO

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