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ASICS: Pasta Test

To demonstrate the technical aspects of ASICS shoes, we created StopAtNever.com, a parallax scrolling site that houses 10 short, fun films, each about a different technical aspect of various ASICS shoes. Click to the right for a more technical look at what's being demonstrated.

Advertising Agency: Vitro, San Diego/New York, USA
Creative Chairman: John Vitro
Chief Creative Officers: Jonas Hallberg, Liron Reznik
Creative Director: KT Thayer
Copywriter: Schuyler Vanden Bergh, Simone Nobili
Sr. Art Director: Cris Westrell
Art Directors: Kevin Lukens, Kevin Cimo, Dominic Al-Samarraie
Agency Producer: Mickey Strider
Executive Digital Producer: Lina Drott
Digital Producer: Christoffer Lorang Dahl
Digital Production: Kokokaka
Video Production: 13 Keys
Video Editing: Dave Friz, 13 Keys
Sound Design: 13 Keys
Published: April 2012

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5 comments

karruza's picture
karruza
290 pencils

YUCK for me its a no, I'm sorry, too much going on in my mind when watching this, like "hmm whats he gonna do, wait will hot water ruin the shoe?, oh seriously you gonna use it for draining?, no no don't, DAMN why you eat it?" the product thoughts? none.

karruza's picture
karruza
290 pencils

YUCK for me its a no, I'm sorry, too much going on in my mind when watching this, like "hmm whats he gonna do, wait will hot water ruin the shoe?, oh seriously you gonna use it for draining?, no no don't, DAMN why you eat it?" the product thoughts? none.

kalpesh78's picture
kalpesh78
2580 pencils

yumm.. pasta with mud and muck. very boring product demos.

ideas....30 minutes nahi toh free.

kleenex's picture
kleenex
27266 pencils

I thought I saw this stupid demo before.

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