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Levitation

Agency: 
Published/Aired: 
April 2011
Description: 
Advertising Agency: Vitro, USA
Executive Creative Director: John Vitro
Creative Director: KT Thayer
Art Directors: Kevin Lukens, David Reyes, Ali Filsoof
Copywriter: Schuyler Vanden Bergh
Account Supervisor: Danielle Chalin
Group Account Director: Michael Catanzaro
Agency Producer: Mickey Strider
Director: Alex Ogus
Production / Editing: TWC

Comments (11)

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Highest Rated

Ensamblador's picture
Ensamblador
Activity Score 239

Great idea but terribly underperformed!!! The audio sucks, they had a great chance to make something really powerfull, but chose to simply drop the concept. The end has no punch, is absolutly diluded by the audio design.

mikehi73's picture
mikehi73
Activity Score 23

It looks live action, I hope no CG is involved, then and only then I like it.

jhickman.romero's picture
jhickman.romero
Activity Score 5

I can tell you first hand, no CG, It's 100% real, no digital magic. Enjoy!

Temple's picture
Temple
Activity Score 11337

Hey, no super athletes nor super stars. A shoe with an idea. Well done.

dollypoppin's picture
dollypoppin
Activity Score 1423

Great job! :)

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"Nihil sub sole novum"

Mick001's picture
Mick001
Activity Score 144

Great! Nice way to present a sport shoe

TommyO's picture
TommyO
Activity Score 1866

I don't get the physics of it, but it look authentic and very nice.

Draper's picture
Draper
Activity Score 183
Vingy's picture
Vingy
Activity Score 474

Ay no manches si se la mamaron!! very good i love this idea, great ad

mr.x's picture
mr.x
Activity Score 998

This is niiicee!

ElCaza89's picture
ElCaza89
Activity Score 323

I's really cool! kind of what BMW did but anyway it's a tight ad.

Ensamblador's picture
Ensamblador
Activity Score 239

Great idea but terribly underperformed!!! The audio sucks, they had a great chance to make something really powerfull, but chose to simply drop the concept. The end has no punch, is absolutly diluded by the audio design.

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