Advertisement

Jackhammer Test

Agency: 
Published/Aired: 
April 2012
Description: 

To demonstrate the technical aspects of ASICS shoes, we created StopAtNever.com, a parallax scrolling site that houses 10 short, fun films, each about a different technical aspect of various ASICS shoes. Click to the right for a more technical look at what's being demonstrated.

Film advertisment created by Vitro, United States for ASICS, within the category: Fashion.

Advertising Agency: Vitro, San Diego/New York, USA
Creative Chairman: John Vitro
Chief Creative Officers: Jonas Hallberg, Liron Reznik
Creative Director: KT Thayer
Copywriter: Schuyler Vanden Bergh, Simone Nobili
Sr. Art Director: Cris Westrell
Art Directors: Kevin Lukens, Kevin Cimo, Dominic Al-Samarraie
Agency Producer: Mickey Strider
Executive Digital Producer: Lina Drott
Digital Producer: Christoffer Lorang Dahl
Digital Production: Kokokaka
Video Production: 13 Keys
Video Editing: Dave Friz, 13 Keys
Sound Design: 13 Keys

Comments (2)

Log in or register to post comments

Highest Rated

karruza's picture
karruza
Activity Score 290

I'm not sure but the way the hammer sound is no different without the shoe makes me think that the hammer break through the shoe and hit the asphalt, you know that "tink tink tink" sound

sergeo_syd's picture
sergeo_syd
Activity Score 595

Nice slow motion bit. Is this misleading?

http://edictive.com - Film Production Management

karruza's picture
karruza
Activity Score 290

I'm not sure but the way the hammer sound is no different without the shoe makes me think that the hammer break through the shoe and hit the asphalt, you know that "tink tink tink" sound

Advertisement