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ASICS: Jackhammer Test

To demonstrate the technical aspects of ASICS shoes, we created StopAtNever.com, a parallax scrolling site that houses 10 short, fun films, each about a different technical aspect of various ASICS shoes. Click to the right for a more technical look at what's being demonstrated.

Advertising Agency: Vitro, San Diego/New York, USA
Creative Chairman: John Vitro
Chief Creative Officers: Jonas Hallberg, Liron Reznik
Creative Director: KT Thayer
Copywriter: Schuyler Vanden Bergh, Simone Nobili
Sr. Art Director: Cris Westrell
Art Directors: Kevin Lukens, Kevin Cimo, Dominic Al-Samarraie
Agency Producer: Mickey Strider
Executive Digital Producer: Lina Drott
Digital Producer: Christoffer Lorang Dahl
Digital Production: Kokokaka
Video Production: 13 Keys
Video Editing: Dave Friz, 13 Keys
Sound Design: 13 Keys
Published: April 2012

2 comments

sergeo_syd's picture
sergeo_syd
603 pencils

Nice slow motion bit. Is this misleading?

http://edictive.com - Film Production Management

karruza's picture
karruza
290 pencils

I'm not sure but the way the hammer sound is no different without the shoe makes me think that the hammer break through the shoe and hit the asphalt, you know that "tink tink tink" sound

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