ASICS: Inverted Tennis Test

To demonstrate the technical aspects of ASICS shoes, we created, a parallax scrolling site that houses 10 short, fun films, each about a different technical aspect of various ASICS shoes. Click to the right for a more technical look at what's being demonstrated.

Advertising Agency: Vitro, San Diego/New York, USA
Creative Chairman: John Vitro
Chief Creative Officers: Jonas Hallberg, Liron Reznik
Creative Director: KT Thayer
Copywriter: Schuyler Vanden Bergh, Simone Nobili
Sr. Art Director: Cris Westrell
Art Directors: Kevin Lukens, Kevin Cimo, Dominic Al-Samarraie
Agency Producer: Mickey Strider
Executive Digital Producer: Lina Drott
Digital Producer: Christoffer Lorang Dahl
Digital Production: Kokokaka
Video Production: 13 Keys
Video Editing: Dave Friz, 13 Keys
Sound Design: 13 Keys
Published: April 2012

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vote4pedro's picture
4601 pencils

There's only one ball machine. So how are dozens of balls being launched simultaneously?

karruza's picture
290 pencils

and whats the message again? I don't get it, I totally expect him to swing around and hit those wild scattering ball, but you made it looks like a still and boring INVERTED game...

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