ASICS 33: Levitation

Advertising Agency: Vitro, USA
Executive Creative Director: John Vitro
Creative Director: KT Thayer
Art Directors: Kevin Lukens, David Reyes, Ali Filsoof
Copywriter: Schuyler Vanden Bergh
Account Supervisor: Danielle Chalin
Group Account Director: Michael Catanzaro
Agency Producer: Mickey Strider
Director: Alex Ogus
Production / Editing: TWC

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mikehi73's picture
23 pencils

It looks live action, I hope no CG is involved, then and only then I like it.

jhickman.romero's picture
5 pencils

I can tell you first hand, no CG, It's 100% real, no digital magic. Enjoy!

Temple's picture
9621 pencils

Hey, no super athletes nor super stars. A shoe with an idea. Well done.

dollypoppin's picture
1423 pencils

Great job! :)

"Nihil sub sole novum"

Mick001's picture
144 pencils

Great! Nice way to present a sport shoe

TommyO's picture
1866 pencils

I don't get the physics of it, but it look authentic and very nice.

Draper's picture
183 pencils
Vingy's picture
474 pencils

Ay no manches si se la mamaron!! very good i love this idea, great ad

mr.x's picture
952 pencils

This is niiicee!

ElCaza89's picture
315 pencils

I's really cool! kind of what BMW did but anyway it's a tight ad.

Ensamblador's picture
237 pencils

Great idea but terribly underperformed!!! The audio sucks, they had a great chance to make something really powerfull, but chose to simply drop the concept. The end has no punch, is absolutly diluded by the audio design.

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