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ASICS 33: Levitation

Advertising Agency: Vitro, USA
Executive Creative Director: John Vitro
Creative Director: KT Thayer
Art Directors: Kevin Lukens, David Reyes, Ali Filsoof
Copywriter: Schuyler Vanden Bergh
Account Supervisor: Danielle Chalin
Group Account Director: Michael Catanzaro
Agency Producer: Mickey Strider
Director: Alex Ogus
Production / Editing: TWC

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11 comments

mikehi73's picture
mikehi73
23 pencils

It looks live action, I hope no CG is involved, then and only then I like it.

jhickman.romero's picture
jhickman.romero
5 pencils

I can tell you first hand, no CG, It's 100% real, no digital magic. Enjoy!

Temple's picture
Temple
9621 pencils

Hey, no super athletes nor super stars. A shoe with an idea. Well done.

dollypoppin's picture
dollypoppin
1423 pencils

Great job! :)

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"Nihil sub sole novum"

Mick001's picture
Mick001
144 pencils

Great! Nice way to present a sport shoe

TommyO's picture
TommyO
1866 pencils

I don't get the physics of it, but it look authentic and very nice.

Draper's picture
Draper
183 pencils
Vingy's picture
Vingy
474 pencils

Ay no manches si se la mamaron!! very good i love this idea, great ad

mr.x's picture
mr.x
952 pencils

This is niiicee!

ElCaza89's picture
ElCaza89
315 pencils

I's really cool! kind of what BMW did but anyway it's a tight ad.

Ensamblador's picture
Ensamblador
237 pencils

Great idea but terribly underperformed!!! The audio sucks, they had a great chance to make something really powerfull, but chose to simply drop the concept. The end has no punch, is absolutly diluded by the audio design.

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