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Ariel Hidrogel Max: A little boy

Advertising Agency: Saatchi & Saatchi, Argentina
Executive Creative Directors: Mariano Serkin, Maxi Itzkoff
Creative Director: Javier Campopiano
Art Director: Ari Senzaqcua
Coywriter: Davis
Production Director: Adrián Aspani
Producer at the agency: Camilo Rojas
Production Company: Palermo Films
Producers: Pablo Terruzzi, Bárbara Factorovich
Post production: Post Media
Director: Martín Hodara
Photography Director: Julián Ledesma
Art Director: Marcelo Chavez
Music: Swing Música
Account Director: Joe Baide
Account Supervisor: Inés Cortada Mendoza
Account Assistant: Connie Laprida

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17 comments

Kateter's picture
Kateter
2020 pencils

this is not a GOOD ad.

Guest's picture
Guest

No, this is not a good ad, this is a fabulous one.

Tron's picture
Tron
174 pencils

Oh brother, why art thou so lame

fersvax's picture
fersvax
1237 pencils

Excellent!!! You dumb foreign people don't understand the strenght of the insight. In latinamerica small brothers are condemned (or doomed) to inherit the big brothers' clothes. It's like an inviolable law passed by generations. This ad rocks!!!

FER.

MATITA!!!'s picture
MATITA!!!

Brilliant!, the kid acting is simply awesome too.

seventysixer76's picture
seventysixer76
105 pencils

Nice insight.

kalpesh78's picture
kalpesh78
2580 pencils

Saatchi rocks..

ideas....30 minutes nahi toh free.

ivan's picture
ivan

I gave it 8. It's an amazing ad for a washing powder (or whatever the product is).

Ivan Raszl, admin of AotW

Mecajet's picture
Mecajet
116 pencils

That was actually pretty cool.

I wasn't expecting the twist.

it was way too long though.

Guest's picture
Guest

any idea who is the artis/name of the song?

raverus's picture
raverus
1478 pencils

hehehe, not bad!

lsadunb's picture
lsadunb
575 pencils

The direction is very good. The idea... I've seen better.

mayz's picture
mayz
14 pencils

"they shall wear your brothers clothes"

Brilliant! Another breakthrough for 'washing brands'- ad's

Guess's picture
Guess

love it! great insight

maestro's picture
maestro

excelente maestro !

johamburg's picture
johamburg

Everyone who has worked on P&G or done ads for similar Products KNOW who good this is...
Nice insight, great music, great casting... simply put: a VERY good ad.

dansheppy52's picture
dansheppy52
398 pencils

incredible

-----
"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

www.dbsheppard.com

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