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A little boy

Published/Aired: 
October 2007
Description: 
Advertising Agency: Saatchi & Saatchi, Argentina
Executive Creative Directors: Mariano Serkin, Maxi Itzkoff
Creative Director: Javier Campopiano
Art Director: Ari Senzaqcua
Coywriter: Davis
Production Director: Adrián Aspani
Producer at the agency: Camilo Rojas
Production Company: Palermo Films
Producers: Pablo Terruzzi, Bárbara Factorovich
Post production: Post Media
Director: Martín Hodara
Photography Director: Julián Ledesma
Art Director: Marcelo Chavez
Music: Swing Música
Account Director: Joe Baide
Account Supervisor: Inés Cortada Mendoza
Account Assistant: Connie Laprida

Comments (17)

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Highest Rated

dansheppy52's picture
dansheppy52
Activity Score 398

incredible

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"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

www.dbsheppard.com

Kateter's picture
Kateter
Activity Score 2029

this is not a GOOD ad.

Guest's picture
Guest

No, this is not a good ad, this is a fabulous one.

Tron's picture
Tron
Activity Score 174

Oh brother, why art thou so lame

fersvax's picture
fersvax
Activity Score 1239

Excellent!!! You dumb foreign people don't understand the strenght of the insight. In latinamerica small brothers are condemned (or doomed) to inherit the big brothers' clothes. It's like an inviolable law passed by generations. This ad rocks!!!

FER.

MATITA!!!'s picture
MATITA!!!

Brilliant!, the kid acting is simply awesome too.

seventysixer76's picture
seventysixer76
Activity Score 105

Nice insight.

kalpesh78's picture
kalpesh78
Activity Score 2578

Saatchi rocks..

ideas....30 minutes nahi toh free.

ivan's picture
ivan

I gave it 8. It's an amazing ad for a washing powder (or whatever the product is).

Mecajet's picture
Mecajet
Activity Score 116

That was actually pretty cool.

I wasn't expecting the twist.

it was way too long though.

Guest's picture
Guest

any idea who is the artis/name of the song?

raverus's picture
raverus
Activity Score 1476

hehehe, not bad!

lsadunb's picture
lsadunb
Activity Score 571

The direction is very good. The idea... I've seen better.

mayz's picture
mayz
Activity Score 14

"they shall wear your brothers clothes"

Brilliant! Another breakthrough for 'washing brands'- ad's

Guess's picture
Guess

love it! great insight

maestro's picture
maestro

excelente maestro !

johamburg's picture
johamburg

Everyone who has worked on P&G or done ads for similar Products KNOW who good this is...
Nice insight, great music, great casting... simply put: a VERY good ad.

dansheppy52's picture
dansheppy52
Activity Score 398

incredible

-----
"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

www.dbsheppard.com

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