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Published/Aired: 
November 2012

Also From This Campaign (2 items)

Description: 

To promote the 2012 Argentina New Cinema Film Festival in Hollywood, we wanted to leverage a painfully obvious reality: Hollywood loves to produce American remakes of successful foreign films, and when it does, the results are often far from ideal.

Advertising Agency: Conill Saatchi & Saatchi, USA
Executive Creative Director: Ross Ludwig
Creative Director: Mario Granatur
Group Creative Director: Veronica Elizondo
Art Director: Martin Donovan
Copywriter: Jessica Cuevas
Director of Production Services: Lourdes Caballero
Broadcast Producer: Krysta Rosales
Director: Dos Ex Maquina
D.P.: Sacha Riviere
Producer: Laura Castro
Sound: Tono Studios
Music: Noise Band

Comments (2)

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Highest Rated

oliver5991's picture
oliver5991
Activity Score 198

Nice concept

hey bulldog's picture
hey bulldog
Activity Score 41

Smart strategy.

oliver5991's picture
oliver5991
Activity Score 198

Nice concept

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