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Arena swimwear: Baywatch

Advertising Agency: Y&R, Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Cristian Comand
Copywriter: Vicky Gitto
Production: BRW USA
Director: Michele Nocchi

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21 comments

huhjyu2bono's picture
huhjyu2bono
18 pencils

Like it...

everartz's picture
everartz
7611 pencils

good thinking!

| Everartz |

alexander_bickov's picture
alexander_bickov
3279 pencils

Fantastic idea

mediaeater's picture
mediaeater
377 pencils

like

pez's picture
pez
1723 pencils

like it a lot!

whatthefudge's picture
whatthefudge
1268 pencils

Big fan of the idea, not so big fan of the shaky camera.

addictedtoads's picture
addictedtoads
16 pencils

awsome

addictedtoads's picture
addictedtoads
16 pencils

om gona get arena

atb2005's picture
atb2005
13567 pencils

Good idea indeed. Execution is so so; I know it's supposed to look "real","unstaged", etc. but to me it looks a tad cheap.

shahidali's picture
shahidali
4063 pencils

Superb. I also like the execution. Giving realistic touch with a 'private video recording' theme.

shahid

noj's picture
noj
86 pencils

BRAVO very original idea
keep this way

Hiperion's picture
Hiperion
3138 pencils

Keep it simple
10/10

Carlos Garcia's picture
Carlos Garcia
846 pencils

Good idea. Execution not so great.

CG

tytpol's picture
tytpol
776 pencils

Come on.

tytpol's picture
tytpol
776 pencils

Come on. Must be stupid to watch it as real, so what's the point of "trying" to be amateour.

IRONWORKS's picture
IRONWORKS
222 pencils

ha! simple and great!

R U serious's picture
R U serious
405 pencils

Students: learn from this.

Say my name, say my name...

Geimima's picture
Geimima
815 pencils

yeahh

life is a playground

smartbox's picture
smartbox
177 pencils

Simple and good IDEA!

noj's picture
noj
86 pencils

i think execution fits on this idea
the message is very clear
Cheers

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