Arby's: Manly Men
Advertising Agency: Merkley & Partners, NY, USA
Executive Creative Directors: Andy Hirsch, Randy Saitta
Creative Group Heads: Jean Batthany, Steve Doppelt
Copywriters: Tom Miller, Chris Schifando
Art Directors: Sakib Afridi, Matt McKay
Agency Producer: Alex Kobak
Director: Dave Merhar
Production Company: Mortar Films Inc.
Editor: Mike Douglas
Edit House: Cutting Room

4 comments
Is this logo really s'posed to be a Peni's?
I think these are embarrassing.
You have to admit, there is a lot worse work out there. My biggest problem with the campaign is that its really disjointed.
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brandon
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brandon
www.brandonknowlden.com
yeah its humorous. i like that they included ZESTY. that was the best part.
zesty.