Arby's: Evil Roy

Advertising Agency: Fletcher Martin, Atlanta, GA USA
Executive Creative Director: Brandy Gill
Creative Director: Brad Sarmiento
ACD: Pete Heid
ACD: Clay Shivers
Producer: Chuck Carrier
VFX/Post: Ringside Creative
Aired: March 2008

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Inverted's picture
193 pencils

very american... still, its cool enough. Gets the point across several times, and hits its target.

chris nichols's picture
chris nichols
27 pencils

You're kidding, right? You can't possibly think this commercial is cool, let alone good. This must have been written by someone at the agency who is trying to save the account.

wildbore's picture
749 pencils

nice n effective!

chris nichols's picture
chris nichols
27 pencils

Funny comment. Nice n effective. Are you the account guy or client? No one else would leave a comment like this for this creative.

k_lounge's picture
20 pencils

Nice and simple!

chris nichols's picture
chris nichols
27 pencils

I will give you simple. But nice? As Jerry Seinfeld would say, "I don't think so."

ivan's picture

Such a client pleaser! :)

Ivan Raszl, admin of AotW

chris nichols's picture
chris nichols
27 pencils

Well said! Obviously, the agency has no creative standard and likes to present on their knees.

All ears's picture
All ears
233 pencils

Nice idea but could have been executed a hell of a lot better than that.

chris nichols's picture
chris nichols
27 pencils

Nice idea? You're playing with us, right? Two talking sandwiches is not a nice idea. A better execution can never save a bad concept. The crappy execution only highlighted the crappy idea.

prozac_republic's picture
196 pencils

for a better talking sandwich experience:

добро пожаловать и наслаждается!
The Prozac Republic®

добро пожаловать и наслаждается!
The Prozac Republic®

Crisp One's picture
Crisp One
2007 pencils

wow, im never getting that minute of my life back

ramses101's picture
4 pencils

There are people out there who actually _eat_ that? Poor roastbeef, what have they done to you?

ADebutant's picture
266 pencils

Oh god. If you're going to show Client Pleasing Work...At least show something that exhibits forward thinking.

"Our factories make cosmetics. We sell hope." -M.Factor

chris nichols's picture
chris nichols
27 pencils

Thank God for your comment. I thought the world has gone mad. How can anyone like this commercial?

gargamelord's picture
32 pencils

Why is this ad here?


Cooxie's picture
124 pencils

People find it nice? Come on guys, you must have watched it when you were very, very tired.

chris nichols's picture
chris nichols
27 pencils

Or they were the creative team behind it. No one is that tired to think this commercial isn't crap.

Signe_S's picture
357 pencils

That looks so disgusting. Really worse than the worst german micro wave disount food. Rather have a Filai-au-fish :-)

Tripioso's picture
468 pencils

I prefer not to talk about th eYouTube Filet o' Fish. I don't find enough curses for such a waste of time. A zapping booster.

Now let's be back on business. Hahahaha
Arby's is super cool. Simple, fun and strong. If There were one in Panama I woulg go right away to try the doublers. IT's amazaing you can still find this price in a first world fast food restaurant.

Life's a Trip. Enjoy the Ride!

henrysasha74's picture
5 pencils

Just so you all know, this spot was extremely low budget. In fact, the creative team only had photos to use but managed to still make a spot that does the job in a simple but engaging and humourous manner.

chris nichols's picture
chris nichols
27 pencils

C'mon, no excuses. Unfortunately, you can't put an asterisk at the bottom of your commercial and tell the audience you had a low budget. What you need is a big idea executed well.

chris nichols's picture
chris nichols
27 pencils

This looks like something done in school. High school. It's another talking object commercial. How many times have we seen this idea? Only this commercial was executed so amateurish. On a positive side, it's nice to know that are still jobs for creative hacks.

Adaddicted's picture
3435 pencils

Agree with your comments above. Now let us see your work, please.


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