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We believe

Agency: 
Published/Aired: 
April 2011
Description: 

Editorial Co: Nomad Editing Company, Inc.

Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Duncan Milner
Executive Creative Directors: Eric Grunbaum, Scott Trattner
Group Creative Directors: Chuck Monn, Steve Turner
Creative Director: Demian Oliveira
Associate Creative Director: Simon Cassels
Art Directors: Melinda Keough, Mark Sloan
Copywriters: Ted Kapusta, Jamie Reilly
Agency Producers: Anne Oburgh, R.J. Pomeroy, Chelsea Larner
Production Co: Green Dot Films
Director: Mark Coppos
DP: Rebecca Baehler, Fernando Cardenas
Editor: Jared Coller
Post Co: d train
Artists: Ben Gibbs

Comments (16)

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Highest Rated

robsan81's picture
robsan81
Activity Score 22

ZZZZzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz!!!

Boxey's picture
Boxey
Activity Score 8881

When are you guys going to do something for Apple that isn't boring?

kleenex's picture
kleenex
Activity Score 43349

I liked the ad.

blacklisted's picture
blacklisted
Activity Score 34

7 creative directors? really? 7?

bakamono's picture
bakamono
Activity Score 1002

u need numbers to get anywhere, just like apple u need ipad 7 to find that magic

because therefore it is

usualspot's picture
usualspot
Activity Score 154

The ad's okay but nothing special or especially memorable.

Temple's picture
Temple
Activity Score 11337

At least they killed that irritating mac vs pc ad. Not that this is any better.

abake's picture
abake
Activity Score 1264

That's when you get boring ads that say absolutely nothing.
What the hell happened to Apple's advertising?

mikehi73's picture
mikehi73
Activity Score 23

I think its pretty bang on...maybe not very creative but it does give a descent insight into the product.

Carlos Aledo's picture
Carlos Aledo
Activity Score 63

The idea and execution looks like really so simple that I don´t know why they need so many people in the team. It Is a simple demostrative ad but with nothing new, special or memorable.

ishiboy's picture
ishiboy
Activity Score 497

What is this trying to do? Sound profound? It does nothing. Neither is it inspiring, nor is it different.

miko1aj's picture
miko1aj
Activity Score 3086

yeah. mac has got matured. It's sincere advertising believing strongly in the potential of product itself, but... but it is becoming annoying as a nerd pupil in the class room. always sophisticated wiseacre one.

Tamis Witchy's picture
Tamis Witchy
Activity Score 54

Like the Ipad but the ad maybe it´s for older people, what about young one´s? To whom is directed?

ElCaza89's picture
ElCaza89
Activity Score 323

come on apple, start doing some google like commercials, you are so damn boring.

Hadrons's picture
Hadrons
Activity Score 6017

I like the product doesn't care about the ad.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

hamerco's picture
hamerco
Activity Score 4

I'm sleepy. Yawn

robsan81's picture
robsan81
Activity Score 22

ZZZZzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz!!!

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