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Apple: Sad song
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Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Lee Clow
Executive Creative Directors: Duncan Milner, Eric Grunbaum
Creative Director: Jason Sperling
ACD/Art Director: Chuck Monn
Art Director: Jamie Reilly
Copywriter: Kevin Tenglin
Agency Producers: Mike Refuerzo, Hank Zakroff, Francesca Moore
Production Co: Epoch Films
Director: Phil Morrison
DP: Neil Shapiro
Editorial Co: Mad River Post
Editors: Lucas Eskin
Post Co: Company 3
Brian Robinson, Stefan Sonnenfeld
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Comments
there was really no need for "mac" to add "nice touch"... it's just like canned laughter.
these macs are the same "pop" as vista PCs
campaign is overall
and why mac is wearing that "blue" shirts...
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240x320 animated gifs http://i-portable.blogspot.com
What? Please learn to express your thoughts in an understandable way.
iconic, smart, clean, well writen as always
Strip. Strip. Strip.
Don't get me wrong, I love these, but I recently read an article about how how endearing the PC is and how subtly arrogant MAC comes off. I didn't realize it at first, but it's very true.
--
brandon
www.brandonknowlden.com
Exactly. That's the point.
topawers is right. That's exactly the point. The loveable loser. But loser none the less.
I love this campaign. Simple, smart, very funny and it still feels fresh. I'm always looking forward for new commercials featuring the Mac and PC characters.
Agreed!
-Natalie
www.topolewski.net
not to mention sales are up.
the mitchell & webb UK campaign was much stronger in my opinion.
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