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Apple: Sad song

Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Lee Clow
Executive Creative Directors: Duncan Milner, Eric Grunbaum
Creative Director: Jason Sperling
ACD/Art Director: Chuck Monn
Art Director: Jamie Reilly
Copywriter: Kevin Tenglin
Agency Producers: Mike Refuerzo, Hank Zakroff, Francesca Moore

Production Co: Epoch Films
Director: Phil Morrison
DP: Neil Shapiro

Editorial Co: Mad River Post
Editors: Lucas Eskin

Post Co: Company 3
Brian Robinson, Stefan Sonnenfeld

9 comments

Alistair C.'s picture
Alistair C.
692 pencils

there was really no need for "mac" to add "nice touch"... it's just like canned laughter.

Tapper's picture
Tapper
490 pencils

iconic, smart, clean, well writen as always

Strip. Strip. Strip.

bknowlden's picture
bknowlden
3647 pencils

Don't get me wrong, I love these, but I recently read an article about how how endearing the PC is and how subtly arrogant MAC comes off. I didn't realize it at first, but it's very true.

topawers's picture
topawers
139 pencils

Exactly. That's the point.

jsptrck404's picture
jsptrck404
437 pencils

topawers is right. That's exactly the point. The loveable loser. But loser none the less.

| think small |

nemesis's picture
nemesis
761 pencils

I love this campaign. Simple, smart, very funny and it still feels fresh. I'm always looking forward for new commercials featuring the Mac and PC characters.

NatalieM's picture
NatalieM
1687 pencils

Agreed!

jsptrck404's picture
jsptrck404
437 pencils

not to mention sales are up.

| think small |

righttowrite's picture
righttowrite
4 pencils

the mitchell & webb UK campaign was much stronger in my opinion.

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