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Apple: Pep rally

Brian Robinson, Stefan Sonnenfeld

Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Lee Clow
Executive Creative Directors: Duncan Milner, Eric Grunbaum
Creative Director: Jason Sperling
ACD / Art Director: Chuck Monn
Art Director: Jamie Reilly
Copywriter: Kevin Tenglin
Agency Producers: Mike Refuerzo, Hank Zakroff, Francesca Moore
Production Co: Epoch Films
Director: Phil Morrison
DP: Neil Shapiro
Editorial Co: Mad River Post
Editors: Lucas Eskin
Post Co: Company 3

Published: 
May 2008

6 comments

adgoddess's picture
adgoddess
369 pencils

This idea is a bit worn out, but it still works.

getconnected2001's picture
getconnected2001
987 pencils

A good idea can be carried froward to generations!
Love these mac-PC war.

FarFromFlorida's picture
FarFromFlorida
104 pencils

Love the fact there is 1 chief creative officer, 2 executive creative officers, and regular creative director taking credit for this.
When in reality it is just a simple CW and AD doing all the work - welcome to America!

XTG's picture
XTG
1355 pencils

it was better when they used to act the advantages of mac instead of just plain reading them to the viewer...

czaddork's picture
czaddork
18 pencils

totally... though I still like these a lot. The stuff they've done online with this campaign is amazing.

ragecg's picture
ragecg
73 pencils

"it was better when they used to act the advantages of mac instead of just plain reading them to the viewer..."
You know why this is right?
They now must read them to the viewer just like children.
As that is their target market, children and potheads.
...kinda like sheep.... sheeple if you will.

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