Apple MacBook Pro: Green

Average: 5 (20 votes)

Advertising Agency: TBWA\Media Arts Lab
Chief Creative Officer: Lee Clow
Executive Creative Directors: Duncan Milner, Eric Grunbaum
Creative Directors: Scott Trattner
ACD: Chuck Monn, Nathan Iverson
Art Directors: Scott Trattner, Chuck Monn, Nathan Iverson
Senior Copywriter: Krista Wicklund
Agency Producers: Anne Oburgh, Perrin Rausch
Production Co: Green Dot Films
Director: Mark Coppos and Virginia Lee
DP: Rebecca Baehler
Editorial Co: Nomad Editing Company, Inc.
Editor: Glenn Martin
Animation Co: Logan
Post Co: Mork & Lys, Brandon Sanders

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15 comments

dshott's picture
475 pencils
dshottFriday, January 16, 2009 - 09:24

Sellouts

Crisp One's picture
2019 pencils
Crisp OneFriday, January 16, 2009 - 23:05

HA HA HA !.... no shit

corporal_hicks's picture
367 pencils
corporal_hicksFriday, January 16, 2009 - 09:29

Lots of creative directors.
For what?

Guest's picture
GuestFriday, January 16, 2009 - 10:06

just bought this computer and the battery only holds charge for an hour-

kgeiger's picture
6773 pencils
kgeigerFriday, January 16, 2009 - 10:39

Infomercial.

teenie's picture
1898 pencils
teenieFriday, January 16, 2009 - 11:00

Now THAT was a waste of 30 seconds. If they think I'm going to base what laptop I buy on battery life, they're insane. 1000 charges... who cares! "That's a typical 5-year life span." Yawn!

Guest's picture
GuestFriday, January 16, 2009 - 12:09

i think u r missing the point, the objective is not to let u buy a mac for its long life battery, but to tell u that apple is an environmental friendly brand, maybe u still don't care but many do. Yawn!

Guest's picture
GuestTuesday, February 17, 2009 - 21:57

actually it's quite related, long battery life is equals to environmentally friendly brand, therefore, short battery life is equals to not so environment friendly brand, yawn, yawn.

Guest's picture
GuestFriday, January 16, 2009 - 14:49

ok, i hate this commercial but what you're saying is just stupid. battery life is very important for portable devices.

teenie's picture
1898 pencils
teenieMonday, January 19, 2009 - 11:27

They're all pretty much the same these days. Not much of a selling point.

darth_darkcape's picture
100 pencils
darth_darkcapeFriday, January 16, 2009 - 16:13

wow, all those people billing to a 30 second spot.... did you guys even make money on it?

Hibon's picture
3701 pencils
HibonSaturday, January 17, 2009 - 09:38

Lots of creative directors.
For what?

Because they are all GREEN.

Simple ideas are the best !

Guest's picture
GuestSunday, January 18, 2009 - 14:26

Sellouts? That's funny as hell Duncan. Everyone in advertising is a sellout.

Guest's picture
GuestTuesday, February 17, 2009 - 21:56

actually it's quite related, long battery life is equals to environmentally friendly brand, therefore, short battery life is equals to not so environment friendly brand, yawn, yawn.

Guest's picture
GuestSunday, July 19, 2009 - 20:34

Could this be a green washed story? Yes.

But it looks pretty dang good on paper. The great thing is that once we get manufacturer's to take steps and make these claims, we can keep encouraging them to do better. Both here with our feedback and with our dollars. Everybody wins because manufacturer's will have to pollute less to stay with the competition. Look up cradle to cradle on Wikipedia. I think Apple has incorporated several important design concepts.