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Apple MacBook Pro: Green

Advertising Agency: TBWA\Media Arts Lab
Chief Creative Officer: Lee Clow
Executive Creative Directors: Duncan Milner, Eric Grunbaum
Creative Directors: Scott Trattner
ACD: Chuck Monn, Nathan Iverson
Art Directors: Scott Trattner, Chuck Monn, Nathan Iverson
Senior Copywriter: Krista Wicklund
Agency Producers: Anne Oburgh, Perrin Rausch
Production Co: Green Dot Films
Director: Mark Coppos and Virginia Lee
DP: Rebecca Baehler
Editorial Co: Nomad Editing Company, Inc.
Editor: Glenn Martin
Animation Co: Logan
Post Co: Mork & Lys, Brandon Sanders

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15 comments

dshott's picture
dshott
475 pencils

Sellouts

Crisp One's picture
Crisp One
2007 pencils

HA HA HA !.... no shit

corporal_hicks's picture
corporal_hicks
365 pencils

Lots of creative directors.
For what?

Guest's picture
Guest

just bought this computer and the battery only holds charge for an hour-

kgeiger's picture
kgeiger
7023 pencils

Infomercial.

teenie's picture
teenie
1894 pencils

Now THAT was a waste of 30 seconds. If they think I'm going to base what laptop I buy on battery life, they're insane. 1000 charges... who cares! "That's a typical 5-year life span." Yawn!

Guest's picture
Guest

i think u r missing the point, the objective is not to let u buy a mac for its long life battery, but to tell u that apple is an environmental friendly brand, maybe u still don't care but many do. Yawn!

Guest's picture
Guest

actually it's quite related, long battery life is equals to environmentally friendly brand, therefore, short battery life is equals to not so environment friendly brand, yawn, yawn.

Guest's picture
Guest

ok, i hate this commercial but what you're saying is just stupid. battery life is very important for portable devices.

teenie's picture
teenie
1894 pencils

They're all pretty much the same these days. Not much of a selling point.

darth_darkcape's picture
darth_darkcape
100 pencils

wow, all those people billing to a 30 second spot.... did you guys even make money on it?

Hibon's picture
Hibon
3731 pencils

Lots of creative directors.
For what?

Because they are all GREEN.

Simple ideas are the best !

Guest's picture
Guest

Sellouts? That's funny as hell Duncan. Everyone in advertising is a sellout.

Guest's picture
Guest

actually it's quite related, long battery life is equals to environmentally friendly brand, therefore, short battery life is equals to not so environment friendly brand, yawn, yawn.

Guest's picture
Guest

Could this be a green washed story? Yes.

But it looks pretty dang good on paper. The great thing is that once we get manufacturer's to take steps and make these claims, we can keep encouraging them to do better. Both here with our feedback and with our dollars. Everybody wins because manufacturer's will have to pollute less to stay with the competition. Look up cradle to cradle on Wikipedia. I think Apple has incorporated several important design concepts.

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