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Apple MacBook Air: Pinch

Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Duncan Milner
Executive Creative Directors: Eric Grunbaum, Scott Trattner
Associate Creative Directors: Jamie Reilly, Kevin Tenglin, Demian Oliveira
Art Director: Paula Cristalli
Copywriters: Claire Morrisey, Ted Kapusta
Agency Producers: Eric Voegele, Ben Bragg, Mallory Gordon, Christopher Shaw

10 comments

Guest's picture
Guest

i pissed my pants

morse's picture
morse
16547 pencils

Way too simple. It's pretty, but I expect more!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Seems they really took up the 'less is more' and the minimal styling of Apple, so for that, it's fitting but it's too simple in my opinion and doesn't really try to make me want that laptop.

Guest's picture
Guest

wow

Guest's picture
Guest

The reason to buy this underpowered and overpriced laptop is its ultra portability and great design. The ad does a good job showing it. But boy is it boring.

pez's picture
pez
1800 pencils

Love it! as always... If you don't want to buy this "underpowered and overpriced" laptop, just don't do it...
I'm sure you'll love this amazing Microsoft tv ad with Seinfeld and Bill Gates...
http://www.youtube.com/watch?v=n7apqvqws9M&feature=related

Guest's picture
Guest

A simply elegant piece for a simply elegant product. Ok!

Guest's picture
Guest

I'm with guest! When you have such a powerful product (you can't argue with mill ins in sales, mind you.), you don't need any "puffery" to get in the way. Simple, in this case, is so much better. Let the ahhhs begin.

Cesar Hector's picture
Cesar Hector
217 pencils

Simple and direct, still, it feels like something is missing. Apple does absolutely wonderful products and usually awesome ads, this one pretty much reflects the Apple's personality but as I said I feel like something is missing. Guess I’d like to see a little more of the “THINK DIFFERENT” style.

Temple's picture
Temple
10881 pencils

For how long more is Apple going to be getting away with these idea-less ads? This is supposed to be a site for ground-breaking ideas, not beautiful product shots.

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