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Apple iTunes: Coldplay Sonic

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Your rating: None Average: 7.3 (14 votes)

Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Lee Clow
Executive Creative Directors: Duncan Milner, Eric Grunbaum
Creative Director: Scott Trattner
Art Director: Scott Trattner
Copywriter: Eric Grunbaum
Senior Agency Producer: Mike Refuerzo

Production Co: Anonymous Content
Director: Mark Romanek/Logan
DP: Adam Kimmel

Editorial Co: Nomad Editing Company, Inc
Editor: Glenn Martin

Animation/Design Co: Logan

Visual Effects Co: Mork & Lys
Lead Compositor: Brandon Sanders

Post Co: CO3
Stefan Sonnenfeld, Brian Robinson

Song title: Viva la vida, Coldplay

Comments

diegocontrerast's picture 31 pencils

so cool

FlyingDogs's picture 972 pencils

Lovely! Looking forward to watch the whole video.

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http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

MonsieurD.'s picture 42 pencils

Wooooowwwwwwww... Just love it..

Where can i find the whole video?

groovyspoon's picture 57 pencils

Fantastic.
Great production... not much of a concept... but who cares... it looks great!
The itunes ads haven't changed much in the last few years, but I like the way they have evolved.

silenciorn's picture 153 pencils

It's amazing how they manage to make such pieces of art... It makes me think of what in the movie "Pirates of Sillicon Valley" says the Steve Jobs about the Microsoft people: "we [apple] have culture".

Beautiful. I think that's what special effects are made for.

RM's picture 421 pencils

Coldplay's album is going to be HUGE and this song is fantastic, they really are evolving as a rock group - so many similarities between them and The Beatles - great ad by the way, it just makes you love Apple even more...

shitix-'s picture 173 pencils

you just killed my ipod!!!:(((

Almakos's picture 459 pencils

like the behaviour of the smoke.
everything else (vector balls, motion trails, explosions) is boring pop crap

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240x320 animated gifs http://i-portable.blogspot.com

in the name of ad's picture 452 pencils

it would be a cool way for an evolution of the ipod campaigns!
nice!

ManchuChanchu's picture 701 pencils

fantastic! how do they make such cool looks

Sharp's picture 216 pencils

Great job. I love the Apple branding.

But on a side note I’m really interested to see what CP+B does with the Microsoft brand. I expect nothing short of brilliant. What else would you expect for 300 million?

blueturtles's picture 156 pencils

Leave it to Lee...

new designer's picture 76 pencils

very graphical looking ad, don't really like this song tho.

AERC's picture 61 pencils

What's the great idea????....good visual, that's all!!!!

hbynoe's picture 9 pencils

i love this.

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