Apple iTunes: Coldplay Sonic
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Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Lee Clow
Executive Creative Directors: Eric Grunbaum
Creative Director: Scott Trattner
Art Director: Scott Trattner
Copywriter: Eric Grunbaum
Senior Agency Producer: Mike Refuerzo
Production Co: Anonymous Content
Director: Mark Romanek/Logan
DP: Adam Kimmel
Editorial Co: Nomad Editing Company, Inc
Editor: Glenn Martin
Animation/Design Co: Logan
Visual Effects Co: Mork & Lys
Lead Compositor: Brandon Sanders
Post Co: CO3
Stefan Sonnenfeld, Brian Robinson
Song title: Viva la vida, Coldplay
15 Comments
so cool
Lovely! Looking forward to watch the whole video.
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http://godwindmello.blogspot.com
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Wooooowwwwwwww... Just love it..
Where can i find the whole video?
Fantastic.
Great production... not much of a concept... but who cares... it looks great!
The itunes ads haven't changed much in the last few years, but I like the way they have evolved.
It's amazing how they manage to make such pieces of art... It makes me think of what in the movie "Pirates of Sillicon Valley" says the Steve Jobs about the Microsoft people: "we [apple] have culture".
Beautiful. I think that's what special effects are made for.
si fai il mio nome, non ci sono più...
Coldplay's album is going to be HUGE and this song is fantastic, they really are evolving as a rock group - so many similarities between them and The Beatles - great ad by the way, it just makes you love Apple even more...
you just killed my ipod!!!:(((
fucking timing
like the behaviour of the smoke.
everything else (vector balls, motion trails, explosions) is boring pop crap
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240x320 animated gifs http://i-portable.blogspot.com
Go Younha!!!
it would be a cool way for an evolution of the ipod campaigns!
nice!
fantastic! how do they make such cool looks
Great job. I love the Apple branding.
But on a side note I’m really interested to see what CP+B does with the Microsoft brand. I expect nothing short of brilliant. What else would you expect for 300 million?
Leave it to Lee...
very graphical looking ad, don't really like this song tho.
What's the great idea????....good visual, that's all!!!!
i love this.