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Apple iTunes: Coldplay Sonic

Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Lee Clow
Executive Creative Directors: Eric Grunbaum
Creative Director: Scott Trattner
Art Director: Scott Trattner
Copywriter: Eric Grunbaum
Senior Agency Producer: Mike Refuerzo

Production Co: Anonymous Content
Director: Mark Romanek/Logan
DP: Adam Kimmel

Editorial Co: Nomad Editing Company, Inc
Editor: Glenn Martin

Animation/Design Co: Logan

Visual Effects Co: Mork & Lys
Lead Compositor: Brandon Sanders

Post Co: CO3
Stefan Sonnenfeld, Brian Robinson

Song title: Viva la vida, Coldplay

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14 comments

diegocontrerast's picture
diegocontrerast
31 pencils

so cool

FlyingDogs's picture
FlyingDogs
968 pencils

Lovely! Looking forward to watch the whole video.

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

MonsieurD.'s picture
MonsieurD.
42 pencils

Wooooowwwwwwww... Just love it..

Where can i find the whole video?

groovyspoon's picture
groovyspoon
57 pencils

Fantastic.
Great production... not much of a concept... but who cares... it looks great!
The itunes ads haven't changed much in the last few years, but I like the way they have evolved.

silenciorn's picture
silenciorn
153 pencils

It's amazing how they manage to make such pieces of art... It makes me think of what in the movie "Pirates of Sillicon Valley" says the Steve Jobs about the Microsoft people: "we [apple] have culture".

Beautiful. I think that's what special effects are made for.

si fai il mio nome, non ci sono più...

RM's picture
RM
419 pencils

Coldplay's album is going to be HUGE and this song is fantastic, they really are evolving as a rock group - so many similarities between them and The Beatles - great ad by the way, it just makes you love Apple even more...

shitix-'s picture
shitix-
227 pencils

you just killed my ipod!!!:(((

fucking timing

in the name of ad's picture
in the name of ad
456 pencils

it would be a cool way for an evolution of the ipod campaigns!
nice!

ManchuChanchu's picture
ManchuChanchu
701 pencils

fantastic! how do they make such cool looks

Sharp's picture
Sharp
216 pencils

Great job. I love the Apple branding.

But on a side note I’m really interested to see what CP+B does with the Microsoft brand. I expect nothing short of brilliant. What else would you expect for 300 million?

blueturtles's picture
blueturtles
235 pencils

Leave it to Lee...

new designer's picture
new designer
98 pencils

very graphical looking ad, don't really like this song tho.

AERC's picture
AERC
61 pencils

What's the great idea????....good visual, that's all!!!!

hbynoe's picture
hbynoe
9 pencils

i love this.

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