Apple iTunes: Beatles, Yesterday

Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Duncan Milner
Executive Creative Directors: Eric Grunbaum, Scott Trattner 
Creative Director: Steve Turner
Associate Creative Director: Drew Stalker
Art Directors: Margaret Keene, Antoine Choussat, Anthony Williams
Copywriter: Chris Adams
Agency Producers: Serena Auroux, Nathan Nowak

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CommandZ's picture
2474 pencils

With the exception of "Coming to America" all these spot utilize the same seven still shots. I love the Beatles and their music, I don't love these spots. Come on Chiat, the lads deserve better than this. The "Apples" finally kiss and make up and this is the best you can do for this landmark event?

Guest's picture

Made in iMovie?

HappyHour's picture
2387 pencils


Roger Keynes's picture
Roger Keynes
5498 pencils


Will Think for Salary

Guest's picture

the more I watch them, the more I cry. An epic moment represented with an epic fail.

Guest's picture

This can't be official..

sloppy4's picture
1496 pencils

you all don't understand. this is from tbwa, for apple, using the beatles...this is pure genius.

pol27's picture
40 pencils

I'm happy they do beter computer then advertising :)

Guest's picture

people actually put their names to this?

New Nice and Fun's picture
New Nice and Fun
377 pencils

"Hey guys, we're going to sell the Beatles on Itunes. Can you make a good ad for us".

--> "Well', I've done a Keynote for my cousin's wedding that looks like John Lennon. Maybe we could use it ..."

Roger Keynes's picture
Roger Keynes
5498 pencils

iTunes = 'Yesterday'? pfft. Feels way too... well... nothing really.

Will Think for Salary

CuriousPencil's picture
4227 pencils

"Way too nothing." Someone's got to create a client for that line.

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