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Apple iTunes: Beatles, Yesterday

Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Duncan Milner
Executive Creative Directors: Eric Grunbaum, Scott Trattner 
Creative Director: Steve Turner
Associate Creative Director: Drew Stalker
Art Directors: Margaret Keene, Antoine Choussat, Anthony Williams
Copywriter: Chris Adams
Agency Producers: Serena Auroux, Nathan Nowak

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12 comments

CommandZ's picture
CommandZ
2472 pencils

With the exception of "Coming to America" all these spot utilize the same seven still shots. I love the Beatles and their music, I don't love these spots. Come on Chiat, the lads deserve better than this. The "Apples" finally kiss and make up and this is the best you can do for this landmark event?

Guest's picture
Guest

Made in iMovie?

HappyHour's picture
HappyHour
2386 pencils

.ppt?

Roger Keynes's picture
Roger Keynes
5497 pencils

.:D

Will Think for Salary

Guest's picture
Guest

the more I watch them, the more I cry. An epic moment represented with an epic fail.

Guest's picture
Guest

This can't be official..

sloppy4's picture
sloppy4
1496 pencils

you all don't understand. this is from tbwa, for apple, using the beatles...this is pure genius.

pol27's picture
pol27
40 pencils

I'm happy they do beter computer then advertising :)

Guest's picture
Guest

people actually put their names to this?

New Nice and Fun's picture
New Nice and Fun
377 pencils

"Hey guys, we're going to sell the Beatles on Itunes. Can you make a good ad for us".

--> "Well', I've done a Keynote for my cousin's wedding that looks like John Lennon. Maybe we could use it ..."

Roger Keynes's picture
Roger Keynes
5497 pencils

iTunes = 'Yesterday'? pfft. Feels way too... well... nothing really.

Will Think for Salary

CuriousPencil's picture
CuriousPencil
4227 pencils

"Way too nothing." Someone's got to create a client for that line.

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